Ad for Little Bites breakfast cereal created by SCAD students Jamie Feola, Lorey Jenkins and Melissa Castloo, competing in the Single Magazine Ad category.
Published: Jan 6, 2010
SAVANNAH, Georgia - The Savannah College of Art and Design hosts the 2010 SCADDY Awards Friday, Jan. 22, 6 p.m. at the Trustees Theater, 216 E. Broughton St. The SCADDY Awards honor excellence in advertising and the related fields created by SCAD students.
Students spanning 10 different majors, including advertising, graphic design, illustration, photography and animation, were challenged to work independently or in a collaborative effort to produce branding and advertising pieces in one or more in a number of categories. These categories include: graphic elements, such as logos and mastheads; dvertising campaigns, such as magazine and online ads; electronic outreach, such as television and radio ads; and visual elements, such as photography and animation.
Five advertising professionals from Atlanta: Bart Ingram (Razorfish), Carl Warner (CD/Principal JWT Atlanta), Eddie Snyder (The Morrison Agency), Elise Thomason (ACD Iconologic) and Ken Young (Prat-Buehl) have reviewed the over 1500 submissions and will present awards in 26 categories at the ceremony. SCADDY Award-winning work goes on to be entered into the ADDY Awards, one of the advertising industry's largest international competitions.
"The SCADDYs celebrate the best of the best - the top 5% of all entries created by SCAD students in 2009," says Stephen Hall, Chair of Advertising at SCAD. "The talent, creativity and craftsmanship shown by these future creative professionals is world-class."
In anticipation of the award ceremony, more than 100 of the top student submissions will be displayed from Jan. 21-29 at the SCADDY Awards Exhibition at Alexander Hall Gallery, 668 Indian Street.
Admission to both the exhibition and the award presentation is free and open to the public.