Published: Mar 16, 2010
MTV’s “A Thin Line” campaign recently unveiled “Over the Line?,” a new online application to help young people draw their own line between digital use and digital abuse. In association with that, MTV held a contest to create an innovative digital solution to help stop the spread of digital abuse. One of the three finalists is a group of students from SCAD—Daniel Wilkins, Christopher Schmidt, John Thompson and Whitmore Benoit—all current SCAD grad students in game development.
Winners will be determined by audience voting, with the winning design walking away with a $10,000 prize and a potential development budget of up to $75,000. Voting is currently open
until March 28.
The SCAD foursome created “Little Puck,” a social application where an avatar, Little Puck, serves as an animated representation of one’s digital communication behavior. Users create their own stylized avatar, but based on how they interact with others on one or more social platforms (cell phones/text messaging, Facebook, MySpace, etc.), Little Puck will take on a life of its own—morphing to reflect the user’s communications habits. The application will regularly present users with horoscope-style updates on their digital use and exist as a mobile and web-based extension to their social networking profiles.
With 50 percent of 14-24 year olds in a recent MTV/AP study stating they have been the target of some form of digital abuse, young people are disproportionally affected by this issue, but also best equipped to truly address its viral spread.