News and Media

Published: Sep 29, 2010

ATLANTA–SCAD puts its artistically talented students to the test with Generate, a unique competition that is aptly named because of the amazing projects generated in one, very long, exciting day. The 24-hour art and design challenge takes place at SCAD Atlanta, 1600 Peachtree St. N.W., Oct. 1-2, 10 a.m.-10 p.m. Students representing several academic majors and artistic disciplines work together under extreme deadlines alongside their professors and industry professionals from companies such as Publix, in designing next year’s Publix Georgia Marathon and Half Marathon poster, and Artifact Design, an award-winning 2-D and 3-D design studio based in Atlanta and Los Angeles.

Now in its fifth year, Generate challenges range from illustration and sequential art to animation and television producing. Projects include creating a 24-page black and white comic book and designing the promotional poster for the 2011 Publix Georgia Marathon and Half Marathon.  School of Film and Digital Media students have the opportunity to create 15-second animated interstitials for Artifact Design, while photography students create a series of self-portraits on the hour, every hour. The portraits will be exhibited on the university photography department's blog.  Illustration students will create paintings based on personal interpretations of popular video game characters such as Pac Man and Mario.

Each participating academic major presents different challenges, some of which have been created to match the initiatives and needs of the corporate sponsors. Representatives from these companies will judge the student work based on a brief provided to the students at the beginning of the competition. Students are free to work alone, collaborate with other students or work outside of their major areas of study. Non-participating students and faculty are encouraged to be on hand to observe the event and support the competitors.

"Generate is an amazing learning opportunity for students, cleverly disguised as a really fun and exciting time to experiment and test the limits of their expertise,” said Pat Quinn, associate dean for the School of Communication Arts.