Motion media designers work at the intersection of the on-air promotion, advertising and content production industries. They craft communications using the principles and tools of the filmmaker, the graphic designer, the animator and the interactive media designer. Their work is generally linear, as opposed to interactive, and it always moves.
At SCAD, motion media design students collaborate with students in graphic design, film and television, production design, visual effects, sound design and interactive design to complete professional quality productions.
The undergraduate course of study culminates in the creation of a network design package, main title, commercial and professional portfolio.
Graduate students develop professional design management skills and pursue theoretical and methodological studies, enabling them to realize their potential as leaders in both practice and management.
Students learn on the same 2-D, 3-D and compositing tools used throughout the profession: Adobe Master Collection, Final Cut Studio, Autodesk Maya and Cinema 4D, among others. Hardware and software are continually updated to include new technology.
SCAD hosts the annual Inspire symposium where students exchange creative ideas in broadcast design, motion graphics and media art. Industry professionals present lectures and share experiences. The symposium includes an awards show of innovative professional work.