ADVE 150 Creative Concepting
In this fundamental studio course, students learn and practice a set of concepting skills and techniques. Readings, lectures and in-class exercises emphasize creative thinking and specific methods for generating advertising ideas. Students develop proficiency at conceiving numerous, varied and original advertising ideas. Upon successful completion of this course, they have proven processes for idea generation that can be applied in subsequent courses. Prerequisite(s): ADVE 130.
ADVE 210 Understanding Client Objectives
Advertising, as an extension of marketing, needs to be understood in context with all aspects of marketing. This course starts with the introduction of the four Ps: product, price, place and promotion and then transitions into a deeper investigation of the latter of these principles. Presenting the rudiments of advertising and marketing in a way that is sensible and logical to the art director and copywriter, the course explains how the message, the target market and subsequent positioning impacts the overall advertising effort. Projects are used as primary tools for defining the principles. Prerequisite(s): ADVE 130.
ADVE 304 Art Direction I
This course focuses on development of the skills required of an art director, concentrating on those associated with print-based advertising, specifically newspapers and magazines. Students learn to apply their creativity by translating marketing needs into innovative, effective advertising solutions through a series of challenging projects. In addition to developing their conceptual, verbal and design skills, students learn to direct the balance of various elements including page design, copywriting, typography, illustration, photography and visual effects to facilitate the communication of a message. Emphasis is placed on creativity, execution, resourcefulness, teamwork and project management skills required to generate compelling, effective, media-based communications. Prerequisite(s): ADVE 207 or GRDS 205, ADVE 210.
ADVE 729 Art Direction
Students learn to direct the balance of elements including copywriting, typography, illustration, photography, sound, animation and visual effects to facilitate the communication of a message. Students complete print-based and online projects. Prerequisite(s): ADVE 705.
ARTH 240 Treasures of Provence
This course enables students to gain a deeper appreciation and understanding of the rich artistic traditions and the fascinating history of Provence. Class discussion and site visits focus on many of the art collections and architectural monuments found throughout southern France. Class assignments and research projects provide students the opportunity to complement their major or pursue areas of personal interest. Prerequisite(s): ARTH 110, ENGL 123.
ARTH elective - TBD
DRAW 341 Travel Portfolio
To draw a place is to know a place. In this course, students develop studies of urban contexts, structures, architectural and sculptural elements, interiors, period furniture and work from historical drawings. A personal focus within the breadth of the portfolio establishes primary motifs, processes and materials. The portfolio is accompanied by related writings and collected materials. Inventive approaches are encouraged. Prerequisite(s): DRAW 100, DSGN 100, DSGN 101.
GRDS 348 Graphic Design Studio I
In this course, students develop ideational, creative and methodological strategies for problem-solving. The focus is on improving design knowledge and skills, as well as introducing students to project management disciplines. Prerequisite(s): GRDS 233, GRDS 243.
GRDS 380 Alternative Design Approaches
This course challenges students to address unusual design problems through conceptual and artistic innovation. Alternative uses of new media and traditional techniques are explored. Prerequisite(s): GRDS 358.
GRDS 402 Design Studio for Social Issues
This course addresses the designer's role in shaping the public narrative on social issues, causes and other needs-based topics. Students examine contemporary cultural, political and societal issues around the world that have an impact on our daily lives. They also learn how to design communication strategies that increase awareness, motivate, inspire or incite action from specific or broad audiences. Prerequisite(s): GRDS 353, GRDS 358.
GRDS 702 Graphic Design Studio: Methodological Practice
Through individual and group visual explorations, students implement communication design strategies pertaining to creative, collaborative, practical and research methodologies. Students also create visual solutions using multiple methodological strategies relevant to contemporary graphic design practice.
GRDS 726 The Role of Graphic Design in Social Awareness
This course examines the vital role of visual communication within the dialog of a society, specifically regarding issues that affect the well-being of its cultural integrity. Ethical considerations of the graphic design discipline are explored through lectures, independent research and the creative development of bodies of work that attempt to address the morals that inform, guide and shape a culture. Prerequisite(s): ADVE 709 or SUST 704, or GRDS 701 and GRDS 702.
ILLU 330 Poster Design and Illustration
The poster has long been an exciting medium for expressing the creative personality of the illustrator. This course emphasizes the visual product and examines the graphic vocabulary of poster communication for various venues such as theater, movies, media and corporations. Prerequisite(s): ILLU 215.
ILLU 344 Illustrative Approaches to Concept Design
Focusing on the creation of characters and environments appropriate for animation, children's books or the computer game markets, students in this course develop illustrations suitable for publication. Students interface with pre-arranged art directors and editors who assist and encourage the development of professional concepts. Prerequisite(s): ANIM 270 or ILLU 225 or ITGM 130 or SEQA 277.
ILLU 365 Illustrative Approaches to Printmaking
Illustration techniques often include an element of printmaking, and many illustrators also use basic printmaking to produce editions and handmade multiples. An introduction to the printmaking facility at SCAD Lacoste is followed by assignments suitable for creating illustrations and multiples. Techniques such as monotype, card block, relief and intaglio processes are included. Professional methods of producing and displaying editions of prints are introduced. Finished prints and illustrations are displayed at the SCAD Lacoste end-of-term vernissage. Prerequisite(s): ILLU 205.
ILLU 727 Illustration Concepts and Composition
This course revisits the fundamentals of illustration and seeks to join concept and composition as one element. Assignments are dedicated to generating creative ideas and exploring the best possible methods for expressing these ideas with compelling imagery.
ILLU 760 Poster Illustration
The poster has long been an exciting medium for expressing the creative personality of the illustrator. While this course emphasizes the visual product, students also examine the graphic vocabulary of poster communication for various venues like theater, movies, media and public announcement. In this course, students conduct research on a topic and present their findings in a visual and written format. Prerequisite(s): ILLU 701, ILLU 730.
SEQA 224 Character Design and Story Boarding for Animation
Emphasizing the observational skills and attention to detail that help a creator define and individualize cartoon characters and backgrounds, students in this course create appropriate model sheets for character animation and generate storyboards. Prerequisite(s): SEQA 215.
SEQA 355 Franco-Belgian Comics
Traditionally, Franco-Belgian comics differ from American comics in their artistic approaches; attention to detail; and focus on longer, self-contained stories printed in a larger format. Students study styles, trends and production methods associated with Bande Dessinée and apply these skills to their own sequential work. Prerequisite(s): SEQA 224 and 325.
SEQA 382 Visual Storytelling I
Developing graphic storytelling skills and the craft of penciling comic book pages, students in this course learn page layout and panel design and work with scripts while penciling traditional panel-to-panel sequential art. Prerequisite(s): SEQA 325.
WRIT 219 News Writing and Editing
Through lectures, workshops and discussion, students focus on the skills of news reporting and editing, including the ethical aspects involved in journalism. Students discuss the media coverage of contemporary news stories, participate in group brainstorming meetings to generate story ideas and experiment with workshop-style critique sessions. Prerequisite(s): ENGL 123.
WRIT 210 - Promotional Writing
In this applied course with a broad immersion into the study and practice of promotion management, students develop and write a complete promotion plan, which includes a press release, press kit and brochure writing. Through a variety of written and oral communication exercises, students develop their communications skills to better promote themselves and their work. Topics covered include the study of promotional positioning strategies, promotion tool development and creation, event planning and measuring promotional effectiveness. Prerequisite(s): ENGL 123.
WRIT 277 Nonfiction Writing II
This course offers an intense focus for students interested in publishing their work, covering elements of nonfiction writing such as tone, unity and thematic development. Students produce manuscripts for group readings. Prerequisite(s): WRIT 177.
WRIT 322 Writing About Place
This course focuses on two genres of writing that both encompass the idea of "place," our natural environment and the environment of culture. Prerequisite(s): ENGL 124.
WRIT 773 - Promotional Writing
Students are immersed into the study and practice of promotional writing. Students develop and write a complete promotion plan, which includes a press release, press kit and brochure writing. Topics covered include the study of promotional strategies, promotion tool development and creation, event planning and measuring promotion effectiveness. Communications skills both oral and written are required of successful business people; one of the purposes of the course is to sensitize students to the importance of good communication skills. Therefore, students do a variety of written and oral communication exercises. Promotional writing helps secure publicity and clients for artists and art businesses, improving prospects, sales and awareness. Students adopt a local non-SCAD arts business, apply promotional principles, create promotional materials and present results. Prerequisite(s): WRIT 725.