The core of graphic design at SCAD is design thinking. This exploratory process encourages students to see differently, shift focus, look from multiple perspectives, and realize how perception influences meaning. At SCAD, graphic design is about more than problem-solving, as students take on the creative challenge of defining what the problems are, and what opportunities exist for new solutions.
Students engage in commercial assignments with industry partners such as Barnes & Noble, Benetton Group, JCB, Sports Media Technologies and nonprofit organizations such as the American Red Cross, Project M and the Emergent Structures Project.
Off-campus trips take students to graphic design studios and agencies in Atlanta, Chicago, London, New York and other locations.
Recent visiting speakers include poster designer Philippe Apeloig; Pentagram partner DJ Stout; Mucca Design founder and president Matteo Bologna; Charles Wilkin of Automatic Art and Design; and graphic designer Massimo Vignelli.