This course combines studio work with classroom instruction. Fundamental components of design theory and typography are incorporated with problem definition to provide students with valuable experience in the ideation, research, execution and presentation of projects. Lectures and visual media provide a broad introduction to the visual communication professional field. Prerequisite(s): DRAW 101, DSGN 101.
GRDS 205 Typography I
Through lectures, demonstrations and studio work, students are introduced to all aspects of typography, from its historical precedents to its current use. Creative thinking is encouraged, along with prescribed techniques and media. Prerequisite(s): ADVE 130 or GRDS 201 or ITGM 130 or MOME 130.
GRDS 229 History of Graphic Design
This course surveys the pivotal events and achievements that led to the current state of graphic communication. The uniquely human pursuit to give form to ideas is traced from the pictographs painted on cave walls to the latest imaginative designs. Through lectures, videotapes, discussions, presentations and research, students are introduced to the creative thinkers, important innovations and breakthrough technologies that have shaped the evolution of visual communication. Prerequisite(s): ARTH 110.
GRDS 233 Vector and Raster Graphics
This course provides students with skills needed to produce vector and raster-based graphics. Students gain a thorough understanding of the nature of vector and raster-based digital file development, as well as an in-depth study of the applications used to create them. Projects and assignments focus on an exploration and understanding of the applications, applying color, tools, techniques and printing options.
GRDS 243 Digital Page and Web Graphics
In this course, students focus on making pages, both for print and Internet environments. Correct usage of the appropriate software tools, terminology and theory of page layout are emphasized and covered in sufficient detail to understand the differences between the two layout strategies. Multiple-page documents/websites, media incorporation, output and publishing techniques for the two environments are the core concepts of this course. Readings, exercises and assignments focus on the acquisition of these skills. Prerequisite(s): GRDS 205.
GRDS 320 Introduction to Typeface Design
This course explores the domain of typeface design from a calligraphic, contemporary and deconstructive context, giving students the opportunity to develop their own design. The typefaces created are based on research into contemporary serial-type families and the historical influence of calligraphy and lettering on type design. Prerequisite(s): GRDS 205 or GRDS 233.
GRDS 348 Graphic Design Studio I
In this course, students develop ideational, creative and methodological strategies for problem-solving. The focus is on improving design knowledge and skills, as well as introducing students to project management disciplines. Prerequisite(s): GRDS 233, GRDS 243.
GRDS 353 Typography II
Through readings, writing assignments, lectures and studio projects, students explore a history of typography and its relationship to cultural, geo-socio-political and psychological dynamics of information exchange. The ideas of intellectual impact, complex hierarchy, active/passive readership and emotional expression are all explored with the emphasis on user experience in typographic design. Prerequisite(s): GRDS 348.
GRDS 358 Production Design
This course focuses on technical proficiency and the business components of production. Students produce projects from comprehensives to print-ready digital mechanicals. Prerequisite(s): GRDS 348.
GRDS 360 Art of Poster Design
Posters are designed to be both informative and influential tools of communication. This course introduces students to the many forms of poster design via content research and development, the creation of the conceptual image, hierarchy and typographic manipulations and the combination of these elements into a cohesive and powerful design. Prerequisite(s): GRDS 353, GRDS 358.
GRDS 370 Information Design
This course addresses visual problem-solving and emphasizes methods of translating complex data into clear, visually dynamic solutions. Topics include: corporate communication systems, publication, way-finding, interaction design, etc. Prerequisite(s): GRDS 358 or permission of the department chair.
GRDS 372 Corporate Identity
Creative, ideational, image-making design, digital and traditional skills are necessary in this course to meet rigorous conceptual/visual standards pertinent to creating a brand and/or a company’s identity. Through a few complex projects and numerous graphic design formats and applications, all major aspects of visual identity are emphasized and developed: logotypes, typographic sets, color palettes, photographic and illustration styles and appropriate project presentation formats. Prerequisite(s): GRDS 358.
GRDS 374 Publication Graphics
This course examines the graphic designer’s role in the layout and design of publications. Lectures and studio work cover historical as well as current practices and technologies used to produce multi-page publications. Students produce visualizations for several publications using the elements of layout with typography and art. Prerequisite(s): GRDS 358.
GRDS 376 Business Practices for Graphic Design
Through lectures, demonstrations, research and studio work, this course presents an in-depth study of the business aspects of the graphic design profession. Common design problems are emphasized, including pricing, estimates, invoices, client relations and professional business conduct. Prerequisite(s): GRDS 358.
GRDS 378 Trademark and Logo Design
Through examination of corporate identity creation, this course focuses on the criteria for an effective logotype and how design firms attach meaning to a single word through typography and color. These issues are explored through a series of assignments totally devoted to the design of effective trademarks and logotypes. Students are also introduced to the major identity firms through research and written analysis. Prerequisite(s): GRDS 358.
GRDS 380 Alternative Design Approaches
This course challenges students to address unusual design problems through conceptual and artistic innovation. Alternative uses of new media and traditional techniques are explored. Prerequisite(s): GRDS 358.
GRDS 382 Design for Multimedia
This course concentrates on educating students in the development of effective interfaces for electronic media employing theories and techniques of multimedia, interaction design and graphic design. Students explore the use of sound, motion, video and kinetic typography in their solutions. Prerequisite(s): GRDS 243.
GRDS 384 Web Design
This course concentrates on the design, development, implementation, testing and updating of effective interfaces based on principles of graphic design, interactivity and usability. Through lectures, in-class workshops and coursework, students are educated in a variety of visual, navigational and structural approaches. CSS, navigation systems, visual hierarchy, basic animations, image preparation and file transferring protocols are among topics covered. Emphasis is placed on conceptual development and structure, interactivity and design aesthetics. Prerequisite(s): GRDS 233, GRDS 243.
GRDS 385 Responsive Design for Flexible Layouts
Utilizing practices related to flexible Web design, students create designs for the Web and its various screen formats (laptops, large desktop monitors, televisions and tablets) and orientation style-shifts. Projects focus on producing design solutions that emphasize the principles of Web design and web-based typography in elastic and liquid layouts. Prerequisite(s): GRDS 384 or ITGM 353.
GRDS 386 Package Design
In this course, students explore 3-D form and surface graphics by designing containers for a variety of products and constructing 3-D prototypes. Prerequisite(s): GRDS 358.
GRDS 387 Interface Design
Building on the foundations introduced in GRDS 384 Web Design, students design and deploy mobile-based Web media for small-screen devices. The course emphasizes interface design for native applications and the mobile Web. Prerequisite(s): GRDS 384 or ITGM 353.
GRDS 388 Interactive Web Animation
This course focuses on educating students to develop complex graphical user interfaces and animation. Students explore that software and its Action Script programming language while working with navigational elements, animated graphics and rich multimedia content, including sound and video. Current and future directions of Web interactivity and Web animations are addressed, with a focus on cross-platform development, dynamic content integration, browser compatibility, bandwidth limitations and the online distribution of interactive Web content. Prerequisite(s): ANIM 304 or ELDS 325 or GRDS 384 or ITGM 353 or ITGM 355.
GRDS 390 Web Site Management
This course is designed to educate students in the development and management of large, complex websites. Information architecture, site mapping and navigational development are introduced, with an emphasis on managing dynamic Web content. Among topics covered are application development, content management systems, cross-platform compatibility, online transactions, Internet security and the online distribution and updating of Web content. Prerequisite(s): ELDS 325 or GRDS 384 or ITGM 353.
GRDS 392 Exhibition and Environmental Graphics
Students explore the ways in which exhibition and environmental graphics enhance the experience of the user community through interactivity with form and space. Working individually and in teams, students design and build scale models of their concepts for assigned projects. Prerequisite(s): GRDS 353, GRDS 358.
GRDS 394 Design and Technology: Contemporary Issues in Visual Communication
This course explores the technological, theoretical, cultural, social, political and economical issues currently affecting the field of graphic design. Students analyze the current state of the field of graphic design as a means of visual communication to employ effective design solutions for issues and topics relevant to contemporary design culture. Prerequisite(s): GRDS 229, GRDS 353.
GRDS 400 Graphic Design Studio II
This course expands on previous graphic design knowledge and skills, offering students the opportunity to work on a major self-initiated design project. The course emphasizes research and analysis and the design processes that lead to creative conceptualization and final design solutions. Students are expected to demonstrate sophisticated design decisions and appropriate design solutions that demonstrate a high level of expertise and achievement. Prerequisite(s): Two GRDS electives.
GRDS 402 Design for Social Issues
This course addresses the designer's role in shaping the public narrative on social issues, causes and other needs-based topics. Students examine contemporary cultural, political and societal issues around the world that have an impact on our daily lives. They also learn how to design communication strategies that increase awareness, motivate, inspire or incite action from specific or broad audiences. Prerequisite(s): GRDS 353, GRDS 358.
GRDS 406 Special Topics in Graphic Design
The topic of this course varies from quarter to quarter. Each seminar focuses on various issues in the field of graphic design and allows students to pursue individual projects related to the subject of the course. Prerequisite(s): Vary according to topic.
GRDS 408 Graphic Design Portfolio
This course focuses on students’ job-seeking portfolios through lectures, demonstrations and studio work. Existing projects are refined and gaps are filled with new projects. All projects must meet the most professional standards with emphasis on quality and job-related subject matter. Prerequisite(s): Two GRDS electives.
GRDS 451 Off-campus Graphic Design Seminar
This course is conducted as a study trip to top New York design firms that have made important contributions to the design field and to the profession, both nationally and internationally. Exceptional graphic design is viewed throughout Manhattan, particularly at the gallery of the American Institute of Graphic Arts. Students keep journals on all activities and participate in end-of-day discussions. Prerequisite(s): GRDS 348.
This course fosters the development of ideational, analytical, rhetorical and writing skills necessary for graduate-level research into the contemporary and historical aspects of visual communication. The focus is on art and design discourse and visual artifacts as reflective of personal, cultural, social and political contexts of interpretation.
GRDS 503 Typographic Communication
Through readings, writing assignments, lectures and studio projects, students explore advanced and sophisticated typographic solutions in a wide range of visual communication. Students explore the rules and aesthetics of typography as both a message and a means of visual expression in communication. Emphasis is placed on clear and effective communication, style, trends, current events and historical references.
GRDS 504 Integrated Design Media
Through writing, research, historical reference, strategic analysis and final execution, students increase their understanding and practical application of the design process.
GRDS 701 Graphic Design Seminar: Methodologies
In this course students discuss communication design strategies pertaining to creative, collaborative, practical and research methodologies. Through readings, discussion and personal investigation, students explore multiple methodological constructs relevant to contemporary graphic design practices.
GRDS 702 Graphic Design Studio: Methodological Practice
Through individual and group visual explorations, students implement communication design strategies pertaining to creative, collaborative, practical and research methodologies. Students also create visual solutions using multiple methodological strategies relevant to contemporary graphic design practice.
GRDS 705 Design Methodologies
This course focuses on developing creative problem-solving methodologies for graphic design. Students explore the relationship between theoretical constructs of creativity and the pragmatics of client identified parameters. The course facilitates student development of a personal visual communication style through rapid visualization techniques.
GRDS 709 Typography Studio I
Students explore and utilize a diverse range of typographic principles and theories within the framework of various print-related applications. Critical analysis of message, meaning, form and context directs students in their creation of innovative print-based typographical explorations.
GRDS 715 Print Studio I
This course explores the theories, strategies and processes of developing a print-based brand image. Through lectures, independent research and studio work, students implement complex design systems created to provide a unified and unique presentation of image-building content. Prerequisite(s): GRDS 709.
GRDS 717 Sustainable Graphic Design Practices
Emerging cultural attitudes and trends in consumer awareness have changed the ways in which graphic designers think and act in their role as social arbiters. In this course, students explore holistic design strategies and discuss established frameworks for sustainable design. Prerequisite(s): ADVE 705 or GRDS 701 or GRDS 702.
GRDS 718 Contemporary Media Production Techniques
This course addresses the presentation of information to multicultural and multi-generational audiences, and explores issues of readability, orientation, navigation, interaction, accessibility and user profiles as they apply to the design of information architecture and wayfinding for screen-based devices.
GRDS 720 Website Design and Management
This course provides a comprehensive review of current online practice and theory as it relates to communication efforts for screen and handheld devices. In addition it provides a thorough course of study in the technical and aesthetic challenges of dynamic site design, building and management. Database usage as it relates to dynamic page building is a major topic and students are expected to be familiar with HTML, XHTML and industry-standard Internet design authoring and imaging applications.
GRDS 723 Graphic Design Seminar: Media Theory
This course focuses on contemporary media theories as applied to the field of graphic design in the 21st century. Students review and critique multiple media applications from cultural, informational, aesthetic, ethical, design, experiential and functional perspectives. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 724 Graphic Design Studio: Media Practice
Through independent research and studio work, students implement complex design systems and visual narratives to create unique and unified outcomes across multiple media formats. Strategies and processes used to develop visual communications across print and screen-based media are also addressed. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 726 The Role of Graphic Design in Social Awareness
This course examines the vital role of visual communication within the dialog of a society, specifically regarding issues that affect the well-being of its cultural integrity. Ethical considerations of the graphic design discipline are explored through lectures, independent research and the creative development of bodies of work that attempt to address the morals that inform, guide and shape a culture. Prerequisite(s): ADVE 709 or SUST 704, or GRDS 701 and GRDS 702.
GRDS 727 Information Visualization
Through readings, lectures, research and assignments students explore the role information serves in the praxis of design. Assignments range from traditional print applications to the role of interaction in the access of user-based information. Students also explore the role information serves in society, and the necessity for clarity in presentation as it enables informed decision-making for the advancement and/or evaluation of an idea, proposal or societal agenda. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 730 3-D Graphics Studio
Students explore theoretical and practical applications of experience and interaction design through projects addressing form, physical space and tactile response. Course content consists of readings, lectures and assignments, which interpret, involve and transform human engagement with the 3-D realm. Projects evolve from conceptual origins and progress to constructed physical objects. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 733 Graphic Design Seminar: Typographic Theory
Students explore and analyze a diverse range of typographic principles and theories in the dissemination of information to cultural communities of interest. Critical analyses of message, meaning, form and context are positioned within the framework of historic and contemporary technological advances and their impact on written communications. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 734 Graphic Design Studio: Typographic Practice
Through studio practice and experimentation, students apply a variety of typographic principles in traditional and emerging contexts. Letterform anatomy and design, proportion systems, layout and measurement principles are addressed. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 748 Graphic Design M.A. Final Portfolio
This studio course explores various ways in which designers can best promote their talents. All possible vehicles including portfolio, résumé and promotional materials are addressed with the result being a substantial body of work to be used as a job-seeking tool. Experimentation and unique approaches are encouraged during this process, but clarity of message and technical proficiency are the top priorities. Prerequisite(s): Any two 700-level GRDS electives and completion of the review for candidacy.
GRDS 753 Graphic Design Seminar: Visual Information Theory
Students are introduced to the theoretical principles applied when transforming random data into effective information systems. The course addresses information comprehension through interaction and experience as information is transferred to specific communities of interest. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 754 Graphic Design Studio: Visual Information Practice
Covering both traditional and emerging media, this course explores information presentation through the application of theoretical and formal principles regarding the effective transformation of random and complex data sets into information delivery systems. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 758 Publication Design
Within the exploration of the history and methods of publication design, students examine the processes involved in coordinating art and typography with both verbal and visual content. The roles of the designer and art director are discussed.
GRDS 759 Print Studio II
By creating and marketing a consumer product, students focus on establishing product identity, promoting and building a brand through print advertising, outdoor and commercial photography, art buying and package design. The course emphasizes personal development and exposure to team building as students explore creative partnership with fellow classmates and other departments such as photography and illustration. Prerequisite(s): GRDS 705, GRDS 715.
GRDS 760 Poster Design
Students explore the specific skills necessary to design posters as a unique means of communication. Working with large formats, advanced students develop skills in critical thinking, research, development of concepts and content, analysis and editing, and technical execution.
GRDS 761 Thesis Preparation
Students identify, develop, articulate and defend a working direction for their M.F.A. thesis through research, ideation and exploration. Prerequisite(s): GRDS 701, GRDS 702, any 700-level GRDS course.
GRDS 765 Typeface Design I
Exploring the realm of typeface design from a historical and contemporary perspective, students have the opportunity to develop their own designs. The created typefaces are based on research into the history and cultural, social, political, cognitive, ethical and aesthetic contexts of typography. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 771 Typeface Design II
This course continues the development of typeface design. Students complete a 52-character alphabet, numerals, punctuation, ligatures and ornament, in three different fonts and implement them for use in digital platforms. In addition, students research contemporary typeface design applications in both print and interactive media and perform analyses of postmodern typeface design. Prerequisite(s): GRDS 765.
GRDS 779F Graduate Field Internship
Students in this course undertake a field assignment under the supervision of a faculty member. Prerequisite(s): 15 graduate credit hours, good academic standing.
GRDS 779T Graduate Teaching Internship
Students in this course undertake a teaching assignment under the supervision of a faculty member. Prerequisite(s): 15 graduate credit hours, good academic standing.
GRDS 780 Special Topics in Graphic Design
Working with a faculty adviser, students pursue a graphic design project of particular interest and significance. Students must present a proposal supported by research for approval. The course involves group instruction and critiques as well as individual projects.
GRDS 783 Graphic Design Seminar: User Experience Theory
This course focuses on theories and practices relating to the creation of graphic environmental and virtual user experiences. Students evaluate theories of cognition, gestalt, aesthetics and perception, and analyze their applicability through written assignments. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 784 Graphic Design Studio: User Experience Practice
This course focuses on the application of theories and practices involved in the creation of environmental graphic and virtual user experience solutions. Students employ current analytical theories of cognition, gestalt, aesthetics and perception to create effective environmental and virtual user experience solutions. Prerequisite(s): GRDS 701, GRDS 702.
GRDS 791 Graphic Design M.F.A. Thesis
The M.F.A. thesis/discourse focuses on the formulation of the theoretical research and rhetoric regarding the M.F.A. candidate’s interest and thematic. The written treatise of the pre-approved subject is emphasized. All M.F.A. candidates are required to complete this final course and participate in the final M.F.A. thesis formal discussion. Prerequisite(s): Completion of the review for candidacy.
GRDS 792 Graphic Design M.F.A. Visual Thesis
This final visual M.F.A. thesis course fosters significant research that results in the development of the M.F.A. candidate's visual constructs. Through the creation of a substantial body of work, students offer informative and enriching solutions in support of the proposed and approved M.F.A. thesis topic. Prerequisite(s): GRDS 791 and completion of the review for candidacy.