From left: Colin Levy and Roque Smith-Nonini. Kevin Miles operating a camera.

Undergraduate film and television students Roque Smith-Nonini and Colin Levy are finalists in the Coca Cola Refreshing Filmmaker's Award competition. They received $7,500 from Coca Cola to produce a 50-second film, which can be viewed on the competition Web site. Winners will be announced Feb. 12. SCAD was one of only 13 colleges in the United States invited to participate in the competition.


Coca-Cola Refreshing Filmmaker Award


Timeline

January
Completed films and paperwork are submitted to Peter Weishar, dean of the School of Film and Digital Media, by Jan. 14 for final review before sending entries to Coca-Cola. All shorts are posted to the Coca-Cola Refreshing Filmmaker's Web site by Jan. 25, and the Coca-Cola panel of judges finalize their votes Feb. 6.

February
The 2007-08 Coca-Cola Refreshing Filmmaker’s Award winner(s) are announced Feb. 12, and receive the $10,000-grand prize. The winner(s) are flown to Atlanta, Ga., Feb. 19 to record promotional events with Coca-Cola.

March
The winner(s) attend the final night of the ShoWest industry tradeshow in Las Vegas, Nev., March 13, where they receive the Coca-Cola Refreshing Filmmaker’s Award trophy. Finally, the winning film is distributed to participating motion-picture theater owners across the country for Coca-Cola’s pre-feature programming.


Timeline History

October 2007
Student scripts, storyboards, production and preliminary budget plans reached the Coca-Cola panel of judges on Oct. 15. Judges reviewed entries from around the country and held readings to determine finalists.

November-December 2007
Levy and Smith-Nonini were announced as finalists Nov. 1 and received a $7,500-production grant from Coca-Cola and donated film from Kodak. They are responsible for producing all original footage and music. Costumes, sets and props must also be original, or generic if rented from a costume company.


About the Competition

This is NOT a commercial contest. The Coca-Cola Refreshing Filmmaker’s Award competition is an annual short-film competition and only 13 film schools are invited to participate — SCAD is one of them.

Student individual or team entries arrive at Coca-Cola in the form of scripts and storyboards, and 10 finalists will receive production grants to produce the 50-second films.

Coca-Cola Refreshing Filmmaker’s Red Ribbon panel of judges, made of the film industry’s finest actors, writers, directors and executives, selects one winner to receive a $10,000 grand prize and trophy at the ShoWest industry tradeshow in Las Vegas. To sweeten the deal, the winning film shows in about 21,000 theaters nationwide as part of Cola-Cola’s pre-feature programming.


Contact

Michael Chaney
Professor
School of Film and Digital Media
912.525.6468