Fashion Marketing and Management

SCAD fashion marketing and management students work on projects with real clients such as launching a new handbag for Yves Saint Laurent Asia and collaborating with other SCAD departments to develop a new flagship store for United Colors of Benetton.

Real experience

Working with real clients allows students to put into practice in the field the theory they learn in the classroom. Operations, planning, purchasing, advertising, trend forecasting, product promotion, visual design, retailing, sourcing and product development are all covered in the curriculum while students work with clients and explore the rich resources available at SCAD.

Fashion marketing and management is offered in Atlanta, Hong Kong, and Savannah.

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Professional resources

All SCAD students have access to an extensive career services department with staff who can advise and mentor job seekers. Career services and SCAD School of Fashion professors and staff maintain working relationships with industry partners to facilitate client projects and internships for students. Additionally, students have access to industry-standard equipment, reference garment libraries and material rooms, garment and costume holdings in the SCAD Museum of Art and an extensive archive of sketches, Vogue magazine archives and other rare documents in the SCAD library.