The fashion marketing and management program prepares students for cross-functional careers in a global marketplace comprised of fashion, business and marketing sectors. With a focus on the business trends of hard and soft line goods, students are prepared to address the demands of an innovative, competitive and changing industry.
The curriculum covers operations, planning, purchasing, advertising, trend forecasting, product promotion, visual design, retailing, sourcing and product development. Students acquire the decision-making skills and professionalism necessary to enter and thrive in a global industry.
The curriculum covers operations, planning, purchasing, advertising, trend forecasting, product promotion, visual design, retailing, sourcing and product development. Students acquire the decision-making skills and professionalism necessary to enter and thrive in a global industry.
