Undergraduate Courses
FASM 215 Fashion Aesthetics and Style
This course introduces students to the theories of dress, aesthetic norms, color, perceptions, body concerns, personality expression, and context. Students will demonstrate the ability to effectively combine design elements and principles through creative design projects. Prerequisite(s): FASH 110.
FASM 220 Fashion Merchandising, Planning and Control
Through an understanding of the concepts and calculations necessary for successful merchandising, this course introduces students to the terminology of operating statements, retail method of inventory, planning seasonal purchases, methods of calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns, and terms of sale. Prerequisite(s): BUSI 101.
FASM 245 Retail Buying Simulation
Students analyze the buying function and the differences of buyers’ responsibilities in various types of merchandising organizations as a means of studying the principles, procedures and techniques practiced by merchandisers of fashion goods in determining what assortments to buy and which resources to select. Prerequisite(s): ENGL 123, FASM 220.
FASM 310 Private Label Product Development
This course introduces the concepts and methods by which retailers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Prerequisite(s): CMPA 100, FASH 219.
FASM 400 Contemporary Issues in Fashion Merchandising
This course concentrates on industry issues in retail apparel. Discussion will focus on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students will understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and guest speakers’ lectures. Prerequisite(s): FASM 245.
FASM 410 Retail Management
This course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership, and defining control, and how these are viewed from a global perspective. Prerequisite(s): BUSI 265, FASM 245.
FASM 415 Nontraditional Retailing
This course presents a comprehensive overview of the direct marketing industry. Through the use of case and/or assignments, students learn about strategic merchandising plans. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing Internet business and its dramatic impact on the retail industry is presented. Prerequisite(s): BUSI 265, FASM 310.
FASM 420 Global Sourcing and Import Buying for Fashion
Students in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Prerequisite(s): BUSI 265, FASM 245.
FASM 425 Visual Merchandising Communication for Fashion
This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibition design will be introduced and utilized to produce a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail. Prerequisite(s): BUSI 265, FASH 219, FASM 310.
This course introduces students to the theories of dress, aesthetic norms, color, perceptions, body concerns, personality expression, and context. Students will demonstrate the ability to effectively combine design elements and principles through creative design projects. Prerequisite(s): FASH 110.
FASM 220 Fashion Merchandising, Planning and Control
Through an understanding of the concepts and calculations necessary for successful merchandising, this course introduces students to the terminology of operating statements, retail method of inventory, planning seasonal purchases, methods of calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns, and terms of sale. Prerequisite(s): BUSI 101.
FASM 245 Retail Buying Simulation
Students analyze the buying function and the differences of buyers’ responsibilities in various types of merchandising organizations as a means of studying the principles, procedures and techniques practiced by merchandisers of fashion goods in determining what assortments to buy and which resources to select. Prerequisite(s): ENGL 123, FASM 220.
FASM 310 Private Label Product Development
This course introduces the concepts and methods by which retailers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Prerequisite(s): CMPA 100, FASH 219.
FASM 400 Contemporary Issues in Fashion Merchandising
This course concentrates on industry issues in retail apparel. Discussion will focus on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students will understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and guest speakers’ lectures. Prerequisite(s): FASM 245.
FASM 410 Retail Management
This course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership, and defining control, and how these are viewed from a global perspective. Prerequisite(s): BUSI 265, FASM 245.
FASM 415 Nontraditional Retailing
This course presents a comprehensive overview of the direct marketing industry. Through the use of case and/or assignments, students learn about strategic merchandising plans. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing Internet business and its dramatic impact on the retail industry is presented. Prerequisite(s): BUSI 265, FASM 310.
FASM 420 Global Sourcing and Import Buying for Fashion
Students in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Prerequisite(s): BUSI 265, FASM 245.
FASM 425 Visual Merchandising Communication for Fashion
This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibition design will be introduced and utilized to produce a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail. Prerequisite(s): BUSI 265, FASH 219, FASM 310.
