LOCATIONS AND FACILITIES
SCAD Digital Media Center
Address1611 W. Peachtree St.
The SCAD Digital Media Center is just a short walk from the SCAD Atlanta flagship location at 1600 Peachtree St.
The DMC houses the School of Film, Digital Media and Performing Arts and the television producing major exclusive to Atlanta.
SCAD's Digital Media Center offers students in the School of Film, Digital Media and Performing Arts a real-world studio.
The DMC contains PC computers equipped with animation software, giving students access to industry-standard programs.
SCAD converted the former home of WXIA, Atlanta's NBC affiliate, into a facility offering leading-edge learning resources.
The DMC design weds form and function by mixing Asian-inspired materials, visual screening and Zen landscape elements.
Animation students develop strong drawing skills and master digital tools during their studies at SCAD.
Students learn the principles of character animation and cinematic storytelling on state-of-the-art equipment.
Students work together to develop digital and non-digital games, fusing artistic and interactive knowledge.
Within the DMC, interactive design and game development students enhance their conceptual, technical and analytical skills.
The DMC is home to the motion media program, which provides strategic, creative and technical skills to students.
SCAD students learn in the eighth-largest television market in the United States, home to both CNN and Cartoon Network.
The DMC, former headquarters of a television station, has high-end television production sets and multi-camera sound stages.
Television producing students learn story structure, production skills, and participate in four field internships.
The DMC facility has professional-level sound recording and editing suites for a complete television production experience.
Television producing students experience the creative production process working with cameras and production equipment.
Visual effects students learn the art and craft of creating realistic and fantasy imagery on industry-standard technology.