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Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand-sponsored advertising competitions. Members submit their original ads in response to a company's creative brief and compete for cash prizes. These ads can take on various formats including video, print, banners and radio.
Zooppa has worked with brands and agencies including Procter & Gamble, Chevron, Samsung, 3M, Siemens, Microsoft and more than 100 leading brands to produce engaging videos and graphics.
The organization is working with Degree Men, a line of personal care products manufactured by Unilever, to support a competition seeking an image for the line's Facebook page showcasing its new brand identity "DO:MORE." Contestants are invited to demonstrate the physical passions one pursues and the adventures they take. Prizes up to US$2,000.