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Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand-sponsored advertising competitions. Members submit their original ads in response to a company's creative brief and compete for cash prizes. These ads can take on various formats including video, print, banners and radio.
Zooppa has worked with brands and agencies including Procter & Gamble, Chevron, Samsung, 3M, Siemens, Microsoft and more than 100 leading brands to produce engaging videos and graphics.
The organization is working with Budweiser to support a print ad competition for Bud Light and its brand tagline "Here We Go." Contestants are invited to create images that promote the beer's brand in humorous, spontaneous and sociable ways. Prizes up to US$5,000.