Ivy Hall hosts ‘Writers Digital Boot Camp’

Saturday, Dec. 7, 2013

SCAD Digital Media Center

Atlanta, GA

1611 W. Peachtree St.

SCAD’s Ivy Hall presents the “Writers Digital Boot Camp: Writing, Publishing, Promoting and Prospering in the Digital Media Revolution,” an afternoon-long series of workshops geared toward digital media writing.

The workshop series is open to the public; cost is $55 for early registration (payments received no later than Saturday, Nov. 23) and $65 at the door. Checks should be made to Ivy Hall-the SCAD Writing Center; mail to: Attention Georgia Lee, Ivy Hall-SCAD Atlanta, 1600 Peachtree St., 30357.

Space is limited. Early registration is encouraged. To register, visit the Savannah Box Office website.

For more information, email Georgia Lee or call 404.253.3206.

Workshop schedule:

“Non-Fiction: Your Story-Your Brand,” 1-2:15 p.m.
Once upon a time, writers wrote and played small parts in the business of promoting and selling nonfiction. Today, marketing and publicity budgets are miniscule, even for established authors, and the writer must create and sell a personal brand to support and sell a book. Author, publicist and media consultant Alison Law will share timelines and tools of nonfiction marketing campaigns, and demystify the “platform” — the social media presence that should be in place before submitting a book proposal or query letter. Learn how to connect with readers, booksellers and supporters, ultimately, sell your book.

“Publishing Now—and Beyond!” 2:30-3:45 p.m.
Today’s publishing revolution offers more opportunities than ever before, but sorting through the maze and cost of options can be dizzying. Catherine Ramsdell will discuss publishing opportunities and pitfalls, as well as high- and low-tech marketing, from book trailers to local writers groups, public readings and other tools that generate sales. Ramsdell has taught New Media Writing, Promotional Writing, and Business and Professional Writing at SCAD since 2001, and is a staff writer for the online magazine Popmatters.

“Stories and Snake Oil: How Fiction Writers Leverage Online Presence,” 4-5:15 p.m.
With nonfiction writers and journalists dominating online platforms, how can fiction writers benefit from the innovation of new media? Kimberly Brock, author of “The River Witch” and recipient of the 2013 Georgia Author of the Year Award, will explore the e-book revolution, the use and value of social media pre- and post-publication, connecting with online book clubs and bloggers, and how professional storytellers can successfully establish an authentic presence in a virtual world.

“You Can Do It!” 5:30-6:45p.m.
For writers, a digital media presence is a must, but knowing where to start can be difficult. For everyone, including the technology-challenged, this hands-on session, led by Steve Aishman, SCAD Atlanta dean of academic services, professional photographer, writer and curator, will discuss and explore the steps needed to get started, maintain and extend your online platform.