Next Generation Challenge 2013-14: Fashion Marketing and Illustration
Secondary school students between the ages of 14 and 19 are invited to enter our Next Generation Challenge in fashion marketing and illustration at SCAD Hong Kong. The challenge will take place during Open Day on May 24, and participants may win a free scholarship to attend a SCAD Hong Kong Teen Summer Workshop and other prizes.
SCAD professors will run the respective workshops from 9:30 a.m. to 2:30 p.m. and guide students through the session to create work in either category. Work will be judged by the professors in attendance and winners will be announced at an awards ceremony in the afternoon.
Fashion marketing challenge
Students will be asked to develop a new and exciting offering from a leading fashion brand for the growing tween market. Using fashion marketing tools and their own savvy know-how, students will present their customer and final concept boards for the new offering.
This challenge will take students on a drawing adventure where they will be creating a double-page illustration for a children’s book, which requires them to demonstrate image-making techniques using thumbnails, color and value studies. The final work using traditional media will encourage students to understand the design process for illustrators.
Schedule for SCAD Hong Kong Next Generation Challenge
- 9:30 a.m. – Check in at the main lobby of SCAD Hong Kong, 292 Tai Po Road, Sham Shui Po, Kowloon
- 12-12:45 p.m. – Lunch break with boxed lunch provided
- 2:30 p.m. – Project ends. Students will have the opportunity to participate in SCAD Open Day activities.
- 3:30 p.m. – Award ceremony in Courtroom 1
*All supplies will be provided.