Design managers integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential role of creativity as a strategic advantage.
The design management program focuses on interdisciplinary collaboration and the integration of design thinking in all levels of strategy, planning and management. Coursework and real-world interdisciplinary projects enhance students’ knowledge and practice of theory, visualization, financial practices, marketing and collaborative culture. Driving innovation and communicating the role of design in business are key components in creating new enterprise, developing new products and stimulating the investor community.
The curriculum prepares students to establish a vision and implement it at every level within an organization. The design management program is about creating conditions in which successful new ventures may be conceived, designed, produced and consumed. Cultivating the language and culture of design in business prepares students to be well informed in the role of design as a business creation partner.
The curriculum prepares students to establish a vision and implement it at every level within an organization. The design management program is about creating conditions in which successful new ventures may be conceived, designed, produced and consumed. Cultivating the language and culture of design in business prepares students to be well informed in the role of design as a business creation partner.
