Design Management

1998

Manager, Texas Instruments Corporate Design Center, Dallas, Texas; Manager, industrial design, Richard Ten Eyck Associates, Wichita, Kansas; Senior industrial designer, Reinecke Associates, Chicago, Illinois; Industrial designer, Design Consultants Inc., Chicago, Illinois; Computer Graphics Data Transcription, The Boeing Co., Seattle, Washington

Participated in developing the first computer rendition of the human figure in 1966

Named among "Most Admired Educators" by DesignIntelligence, 2007, 2010

Industrial Designers Society of America, Design Management Institute

Presented design practices at conferences including the American Evaluators Association, Academy of Management, Design Management Institute and Industrial Designers Society of America, as well as lecturing and conducting charrettes at universities from California to Northern Ireland

"Teaching is the outward manifestation of your implicit understanding of the world. It is discourse at its purest. Without being able to teach, you do not really know what it is that you do. Teaching highly motivated students of design from around the planet is a collaboration with the future: with the nicest generation. Our young leaders are a grateful lot; at once optimistic and a bit anxious, and always defining a new way to think about old ideas. If the punch line of a joke is the sudden revelation of an unexpected conclusion that makes perfect sense, then the tangible design idea is the embodiment of pragmatic wit."

• SDES 704 Applied Theory in Design
• DMGT 706 Idea Visualization
• DMGT 720 Design Innovation Development and Marketing Strategies
• DMGT 732 Facilitating Creative Thinking
• DMGT 748 Design Management M.A. Final Project
• DMGT 783 Design Futures: Trends, Foresight and Intuition
• DMGT 790 Design Management M.F.A. Thesis
• IDUS 711 Methods of Contextual Research

2011

Design strategist operating consulting firm Verbal-Visual Framework; consulting experience includes Coca-Cola, Ford, JP Morgan, Lenovo, Lowe's, Maytag, Merck, Polaroid, Procter & Gamble, Samsung, Tupperware, Verizon and Xerox; prior to operating consultancy, employed at IBM Corp. for 22 years: started as industrial designer, followed by location and division design management positions, then appointed corporate manager of the IBM Design Program responsible for worldwide product design and brand identity

Directing the corporate IBM Design Program across 15 design centers in Europe, Japan and the United States in conjunction with pre-eminent designers Paul Rand and Richard Sapper; consulting with Samsung on brand-design strategy that helped their efforts to increase brand equity from $5.2 billion to $16.9 billion and build their presence as a global design leader

IDSA Gold IDEA (U.S.); I.D. Annual Design Review Award (U.S.); iF Design Award (Germany); Premio Smau Award (Italy); references in publications such as BusinessWeek, The New York Times, PC Magazine and Harvard Business School Publishing/DMI Journal as well as various books including "World Design," "ThinkPad: A Different Shade of Blue," "Management of Strategic Alliances" and "The Race for Perfect"; fellowship, National Endowment for the Arts; participant, President Bill Clinton's Roundtable on Design; jury member, Presidential Design Awards, National Scholastic Art & Writing Awards

Charter member, SCAD School of Design Advisory Board; member, The Design Management Institute Advisory Council, Worldesign Foundation Board of Trustees, Auburn University Architecture, Design & Construction Executive Board, and The International Design Conference at Aspen Advisory Board

• Writings published by "AXIS" (Japan), "NikkeiDesign" (Japan), "formdiskurs" (Germany), "Design" (Taiwan), "Design Management Journal" (U.S.), "Innovation" (U.S.) and "Design Issues" (U.S.)
• Presentations given at British Royal College of Art, Columbia University, Art Center College of Design, Pratt Institute and Carnegie-Mellon University

"To share my extensive global design experiences with students to help in their career development."

DMGT 775 Idea Management in Business

"To design something simple is no simple matter."

verbal-visual.com

2010

Grant writing and graphic and Web design for various nonprofits and design studios in San Francisco; consultant for design strategist firm in Chicago

Gold Award, SCAD Graphic Design Secession Show

Emergent Structures board member

"Designer/writer Sharon Poggenpohl and her emphasis on explicit knowledge and design literacy, discourse and communities of practice."

• SDES 503 Fundamentals of Graduate Research
• IDUS 711 Methods of Contextual Research

"Eternally intrigued by the endless [mind-boggling] design riddles out there - particularly those that can incorporate waste-is-food cycles. Visual, verbal and voracious [for new knowledge]. Presently engrossed in human-centered, cross-disciplinary collaboration (design) - iteratively informed by research; specifically concerned with street food and connecting existing local systems."

2010

Principal of Lodestar, a consultancy focusing on understanding daily life and people's thoughts, actions and use of tools to shape the design of products and services, where clients included the BBC, HBOS, Procter & Gamble and Nokia; former director of the experience modeling discipline at Sapient; a marketing strategist and trend researcher at a WPP Group futures consultancy; Philips Design's director of foresight, trends and people research for North America

Establishing the strategy and site design of a groundbreaking social networking service for grass-roots activism in the UK well ahead of the "social media" curve; supporting the creation of new over-the-counter medicines in South Africa that were hybrids of "Western" active ingredients and traditional local remedies for a global consumer goods company

Emrys Peters Essay Prize for anthropology writing; WPP Group Atticus Award for published thinking in marketing; BBC "New TV Expert" finalist in a search to identify new documentary TV presenters

Ethnographic Praxis in Industry Conference (EPIC), Design Research Society Society for Practical Philosophy, NAPA (National Association for the Practice of Anthropology)

Presentations

• Speaker, EPIC Conference, 2005, 2006, 2010
• Speaker, IIT Design Research Conference, 2009, panel moderator, 2010
• Speaker, Design History Society Conference, 2008

Publications

• "The 'Inner Game' of Ethnography," Ethnographic Praxis in Industry Conference Proceedings 2010, Vol. 2010, No. 1, pages 250-259, August-September 2010, Washington, D.C.: American Anthropological Association
• "On Authenticity," Interactions, Vol. 16, No. 6, pages 56-59, November/December 2009, New York: Association for Computing Machinery
• "From Ancestors to Herbs: Innovation According to 'The Protestant Reformation' in African medicine," Ethnographic Praxis in Industry Conference Proceedings 2006, Vol. 2006, No. 1, pages 177-197, September 2006, Washington, D.C.: American Anthropological Association
• "Grass Roots Campaigning as Elective Sociality (or Maffesoli Meets 'Social Software'): Lessons from the BBC iCan Project," Ethnographic Praxis in Industry Conference Proceedings 2005, Vol. 2005, No. 1, pages 31-52, November 2005, Washington, D.C.: American Anthropological Association
• "The New Politics in Britain," BBC News online, March 2005

"To reveal the intricate ways in which people and forces act together to make history."

• IDUS 711 Methods of Contextual Research
• DMGT 702 History and Interpretation of Innovation
• DGMT 783 Design Futures: Trends, Foresight and Intuition

2007

Lecturer, School of Business, Wayne State University, 1998-2006; conference organizer, Collaborative Innovation Networks Conference (COINs 2009), hosted by SCAD with MIT Center for Collective Intelligence and Wayne State University College of Engineering; secretary, National Association for the Practice of Anthropology, 2007-09; contributing editor, Anthropology News, 2007-09

"Using professional and educational background as a scholar practitioner to contribute to the growth and professional development of every student."

SCAD Presidential Fellowship, 2008

SCAD press release (Oct. 12, 2012): SCAD to host the 8th annual international EPIC Conference, bringing Google, Microsoft, IBM and Intel to Savannah

Design Management Institute (DMI); American Anthropological Association (AAA); National Association for the Practice of Anthropology (NAPA); Society for Applied Anthropology (SfAA); Advisory Committee, Ethnographic Praxis in Industry Conference (EPIC)

Publications

• "Teaching a Global Project Course: Experiences and Lessons Learned," Conference Proceedings, Collaborative Teaching of Globally Distributed Software Development - Community Building Workshop, International Conference on Software Engineering 2011, supported by National Science Foundation. Co-authors: Peter Gloor, Maria Paasivaara, Casper Lassenius, Detlef Schoder and Kai Fischbach.
• "Visualizing Collaboration: Capturing Design Teams in Flight," Conference Proceedings, Making Visual the Invisible: Data Visualization in Art, Design and Science Collaboration, 2011, University of Huddersfield, Unted Kingdom. Co-authors: Robyn Richardson, Dustin Larimer and Yushi Wang.
• Collaborative Innovation Networks 2009 Conference Proceedings, guest editor with Ken Riopelle, Julia Gluesing and Peter Gloor

Presentations

• "Practicing Anthropology in Design: Notes from the Field," American Anthropological Association annual conference, invited presentation by Society for Anthropology in Community Colleges for "Current Issues in Anthropology: Five-Fields Update" symposium, New Orleans, Louisiana, November 2010
• "Design Thinking: The Art of Evaluation," American Evaluation Association annual conference, invited presidential strand, San Antonio, Texas, November 2010
• "At the Crossroads: Social Networks in Turbulent Times," Collaborative Innovation Networks Conference, Savannah, Georgia, October 2010

"My inspiration for teaching comes from our students and the projects that they undertake, particularly in their M.F.A. thesis work. They typically choose to tackle 'wicked problems,' applying the theory, principles and methods of design to address pressing social issues and problems in business, education, the economy and the public sector. The contributions have a positive impact on 'the greater good' and have repercussions far beyond their own reputations as design professionals."

• DMGT 702 History and Interpretation of Innovation
• DMGT 720 Design Innovation Development and Marketing Strategies
• DMGT 732 Facilitating Creative Thinking
• DMGT 747 Collaboration at a Distance
• DMGT 765 Business and Design Practicum
• IDUS 711 Methods of Contextual Research
• IDUS 763 Graduate Seminar in Methodology