Collaboration
  • The JCB 3-CX backhoe, the result of a SCAD-JCB collaboration, will go into worldwide production this June.
    JCBmodelswcm01_09WCM
  • Students conducted preliminary research for the SCAD-JCB collaboration.
    JCBdirtdig2 
  • Drawings for JCB project.
    JCB_25 
  • Students made presentations to JCB representatives and Tom Gattis, chair, SCAD industrial design department.
    JCB_Backhoe_presentation_CER_02 
  • Students, faculty and JCB representatives illustrated and discussed concepts for the JCB project.
     JCB_ProjectRep_WCM_07
  • Pink foam prototype for the JCB 3-CX backhoe.
     JCB_24
  • Students and JCB representatives discussed a prototype.
    JCB_Backhoe_presentation_CER_09 
  • Students worked on a full-size wooden mock-up of the JCB 3-CX backhoe.
    JCB_backhoe_classroom_JK_06 
  • JCB Chairman John Patterson sat inside the full-size wooden mock-up of the JCB 3-CX backhoe.
    JCB_IDUS_presentation_WCM_10 
  • Undergraduate industrial design student Francis Face explains why he chose to come to SCAD and what he learned

     jcb_video

SCAD began its relationship with JCB Worldwide, the third largest heavy equipment manufacturer in the world, with a project to redesign the cab of the industry leading 3-CX backhoe. Since then, industrial design students have worked on projects including concept development of backhoes and skid steer loaders. 


In Fall 2009, 18 students (six from industrial design, two from design management, five from graphic design and five from advertising) collaborated on ways to increase JCB's market share to 10 percent for the company's skid steer and tracked loaders. They determined the customer-perceived value of sales features on this product and developed the best way to communicate the benefits of this product to customers.

 

The overall goals of the project included bringing the voice of the customer to JCB, highlighting product concerns and new opportunities with the existing JCB product, analyzing trends from market data that is validated by customer research, and creating mock-ups of potential promotional materials, including suggestions for the best medium to communicate the message to customers. These projects included trips to Argentina and Canada to research users in those markets and compare them to the United States user group.

Latest News