Volume 4, No. 11
February 6, 2004
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  Alumnus begins new chapter in design career

Michael Goesele (center) selects images for SCAD’s 25th anniversary book with Angela Rojas (left) and Janice Shay of Design Press at Keys Hall.
Photo by Ben Dashwood
By Beth E. Concepción

Savannah College of Art and Design alumnus Michael Goesele just graduated in 2002, but already he has racked up a number of prestigious credits to his name. The graphic design and photography double major has used his dual skills on projects such as record labels, fashion magazines and the upcoming Eve Ensler (“The Vagina Monologues”) book “Vagina Warriors.” He’s also working on “Amazing Men,” Joyce Tenneson’s new book. It sounds as if everything is going his way.

“I’m just not telling everybody what a struggle New York is,” he laughed. “I’m very fortunate. I’m a very blessed individual. As they say, “Variety is the spice of life.’ I must be a jalapeño right now.”

Goesele is used to multitasking, though. While a student, he worked as creative director for Tenneson’s “Wise Women.” He also was a design assistant and intern at Time magazine.

“They only hire one intern in each department,” he said. “I was the first one they’d ever had who had a creative background. Usually they are business majors or journalism majors. Working there … we actually got more play room in the special section.”

In addition to Ensler’s book, Goesele is working with Janice Shay, director of Design Press, and the rest of the Design Press staff on a book to commemorate SCAD’s 25th anniversary, tentatively titled “Making Our Mark.”

“It’s really an honor for me,” he said.

Goesele said his skills in graphic design and photography are extremely valuable to his clients.

“Having both those degrees and talking with my clientele, they see that I understand,” he said. “You don’t have to have one overpowering the other. You are dealing with imagery, but having it flow through.

Another part of what makes him successful is his ability to work with a variety of clients.

“If my client is passionate about what he or she is doing, then I get passionate about it,” he said. “It’s been really amazing to work with so many people. I want to know that the people I work with are passionate about what they are doing and I can help bring their vision to life.”
Goesele credits SCAD with giving him the tools to do his job, but he explains that it is just part of the equation for success.

“It’s all based on what you make out of your experience,” he said. “SCAD has some of the top facilities in the country. When you go to an institution like SCAD, you get brilliant professors and excellent facilities, but it is what you make out it.”

Goesele also credits his girlfriend for her support plus his own drive and determination.

“I don’t want someone thinking this is some golden child story,” he said. “I know that when I go to sleep at night that a strong work ethic and talent pay off.”

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Alumnus begins new chapter in design career




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