The downward trend for Lululemon’s sales and reputation seemed to stall with its announcement of a line of pants tailored to the male anatomy. The yoga and activewear brand is likely considering additional strategies for reviving its business, and it just might find answers in case studies by students from Savannah College of Art and Design.
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Imagine a high-end piece of jewelry whose materials – the finest silver and semi-precious stones - elegantly camoflauge a host of technology designed to maximize your personal performance. Haven’t you seen this somewhere? The MICA bracelet at Barney’s? Tory Burch for Fitbit? No.