Tag: YMA

Who will Lululemon design for next?

The downward trend for Lululemon’s sales and reputation seemed to stall with its announcement of a line of pants tailored to the male anatomy. The yoga and activewear brand is likely considering additional strategies for reviving its business, and it just might find answers in case studies by students from Savannah College of Art and Design.

Geoffrey Beene scholarship winner makes wearable tech beautiful

Imagine a high-end piece of jewelry whose materials – the finest silver and semi-precious stones - elegantly camoflauge a host of technology designed to maximize your personal performance. Haven’t you seen this somewhere? The MICA bracelet at Barney’s? Tory Burch for Fitbit? No.

The future of fashion

What does it take to be considered a rising star in the fashion industry? Each year, the YMA gives us a glimpse into what the future of fashion holds when it crowns a new group of Fashion Scholarship Fund winners.