Tag: Stone Ward

The World Cup through the eyes of U.S. Soccer's lead designer

Be it baseball, football, basketball or soccer, fans may think it’s pure sport that draws them in. But the electric atmosphere surrounding the World Cup, for example, is partially the result of the players' exquisite athleticism and partially the result of long hours put in, and deliberate decisions made, by designers like Savannah College of Art and Design alumna Emily Choate (B.F.A., graphic design, 2005), lead designer for the U.S.