SCAD Blog Posts by Tag

Tag: Fashion Marketing and Management

What is branded entertainment? Ask Stafford Green.

Branded entertainment is pervasive. You’ve probably shared, “Liked” or been the target of such campaigns without even knowing how this content gets made. Stafford Green, honorary chairman of branded entertainment at Savannah College of Art and Design, is hoping to change that.

The future of fashion

What does it take to be considered a rising star in the fashion industry? Each year, the YMA gives us a glimpse into what the future of fashion holds when it crowns a new group of Fashion Scholarship Fund winners.