Demystifying TV development: how to hone your pitch and sizzle


One of the hardest things about selling a show idea is trying to figure out what your target, be it a network or production company, is thinking. The perfect formula of what they want and how they want it always seems elusive. aTVfest’s Demystifying the Development Process panel, including National Geographic’s Tim Pastore, Discovery Channel’s Joe Weinstock, UP TV’s Barbara Fisher, Creative Differences’ Dave Harding and Crew Neck Productions’ John Scheinfeld, gave their pitch-weary audience a veritable playbook for how to present their ideas and what to avoid.

In this excerpt, Tim Pastore walks us through what he looks for in a paper treatment.

Here Joe Weinstock emphasizes that paper can only take your pitch so far and the need to be resourceful about getting your characters on camera so a network can get a feel for them. Low budget? No excuse. Hint: Skype.

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