Whether scripted or unscripted, television content doesn’t have an audience without promotion. The Promoting the Product panelists at aTVfest shared their approaches for attracting and building an audience, as well as proven methods for mutual promotion in today’s integrated media environment.
SCAD Blog Posts by Category
Hosted by TV Week's Hillary Atkin, aTVfest's Q-and-A with Tim Gibbons, the executive producer of HBO’s monumental comedy Curb Your Enthusiasm and BET’s runaway hit Real Husbands of Hollywood, two shows that thrive on improvisation, fittingly gave the audience an improvised list of Truths f
One of the hardest things about selling a show idea is trying to figure out what your target, be it a network or production company, is thinking. The perfect formula of what they want and how they want it always seems elusive.
By Chris Auer
I teach a class at Savannah College of Art and Design where students write original television pilots. Lucky me, I get to read exciting material from writers who are just finding their voices and have something to say. As a teacher, it doesn’t get much better than that.
We’re happy to bring you the final result of SCAD’s partnership with FOX Sports to design the opening animation for the Super Bowl. Originally scheduled to air at 6 p.m. on Super Bowl Sunday, FOX Sports moved the airtime up to 2 p.m., during the network’s pre-game broadcast. Enjoy the show and the buzz it created.
By Austin Shaw
Editor's note: The SCAD/FOX Sports collaboration ran at 2 p.m. during pregrame broadcast, earlier than originally scheduled by FOX Sports. Watch the final animation here: http://youtu.be/HSXd7O5bjpo.
You may hear the famililar refrain of champions, "I'm going to Disneyland," ring out from your television on Sunday night after the big game.
What does it take to be considered a rising star in the fashion industry? Each year, the YMA gives us a glimpse into what the future of fashion holds when it crowns a new group of Fashion Scholarship Fund winners.
An Ostrich. Doritos. The chance to be seen by one of the largest television audiences in history. Not getting the connection? Keep reading.
There was a time during my freelance television production days when I would have gone anywhere for work. In fact, being able to uproot from Atlanta and moonlight in a new city for six to ten weeks of production sounded like the ultimate adventure. Where to live? No matter. I would apply to the job first and answer this question second, knowing there had to be some college friend or distant relative in said city who would welcome a carpetbagger.
Emerging from Working Class Studios' prolific design laboratory this week is the Spring 2014 collection of products for the home. Check out the catalog that’s fresh off the presses.
The acres of art and design on display at Art Basel Miami Beach was mind numbing. By day three, I’d slipped into a bit of an art coma until the news that Savannah College of Art and Design alumna Whitney Stansell (M.F.A., Painting) and her husband Micah Stansell hit a veritable ABMB lottery jarred me from my stupor.
In case you’re stuck somewhere cold, snowy, uninspired, or all of the above, here’s some eye candy that’ll whisk you away on a virtual, albeit momentary, adventure. The images come from 18 graduate and undergraduate students from Savannah College of Art and Design's School of Building Arts who are traversing Hong Kong in search of the neighborhoods, architecture, and urban design that make it one of the world’s great cities.
If the season of giving and holiday movies has you under its spell, head on over to the Kickstarter page for student film, Sea Odyssey, where you can indulge your appetite for both. Sea Odyssey won’t be out in time for Christmas, more like May 2014.
Dotting the massive and brilliant landscape of Art Basel Miami Beach and surrounding fairs are the bright lights of artists who have studied or exhibited at Savannah College of Art and Design. Whether you’re in Miami or following the fairs from afar, here’s a guide to their piece of the action.
Donning her signature shoes, whose iconic stripes are prominently referenced along the borders of her work, Wendy White (B.F.A., Fibers) took visitors through the logic of CURVA.
Here’s a peek from concept through production of the bus Savannah College of Art and Design is exporting to Art Basel Miami Beach. The complimentary shuttle will run Dec. 4-8 from 10 a.m. to 7 p.m. and transport riders from UNTITLED.
Yesterday, Academy Award-winning director and producer Lee Daniels delivered the commencement address at SCAD's very first fall commencement ceremony in Savannah. Lee told graduates and their families, “I couldn’t afford to go to college and I was angry about that for a long time. This would have been the college that I went to because it’s pretty badass.” SCAD awarded Lee the Honorary Doctor of Humane Letters.
In a world of devices and screens of every variety, it’s easy to wonder, do we really need paper? Hewlett Packard recently turned to students and the Collaborative Learning Center at Savannah College of Art and Design to help them answer that question in the affirmative.
For the third year in a row, DesignIntelligence has ranked Savannah College of Art and Design's graduate and undergraduate interior design programs number one in the nation.