aTVfest premieres Adult Swim IDs created by SCAD students

February
6
2017
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Filling any empty chair, floor or wall space available, the aTVfest crowd packed the SCAD Digital Media Center for the world premiere of the SCAD student-created Adult Swim network IDs. Short form animations that run throughout programming, Adult Swim IDs are different from other networks' IDs in that they don't rely on show content for reinforcing the brand and promoting various programs. Artists are given free reign to make their Adult Swim IDs true works of art. Which is exactly what SCAD students working in the SCAD Collaborative Learning Center did.

"I generally have to say to new artists several times that when we say 'whatever you want' we mean, really, you can do whatever you want. Bring us something you've been dying to work on," said Chris Hartley, vice president of on-air production at Adult Swim during the aTVfest animated panel.

Through the CLC, students and faculty partner with the world's most recognizable companies and organizations to conceptualize and create revolutionary design solutions, including advertising campaigns, user experiences and prototype plans. 

Now in its second installment, this year's Adult Swim SCAD CLC partnership brought together 17 hand-selected animation, illustration and motion media students for a 10-week project to create six unique and compelling network IDs, mentored by the Adult Swim on-air executives. 

At the start of their CLC journey, the students were asked to answer one question: "How does one market in a surprising way to today's audience, who are over-saturated with marketing?"

Creating a captive audience is like swimming upstream. Yet for more than a decade, Adult Swim has been #1 in basic cable with young adults. SCAD CLC students were privileged to learn from the inside how Adult Swim maintains and grows their avid audience.

SCAD alumnus and Adult Swim/Cartoon Network vice president and creative director on-air, Jason DeMarco (B.F.A., film/video production, 1996) and Hartley joined four talented SCAD CLC students on stage to discuss how Adult Swim has stayed at the forefront by constantly innovating and capitalizing on numerous non-traditional ways of viewing programming.

The takeaway: Adult Swim embraces viewers who play and communicate with Adult Swim and with each other, generating a more immersive fan experience.

Following the world premiere at SCAD's fifth annual aTVfest, the student's network IDs are now viewable on Adult Swim's YouTube channel and will soon air on national television. 

Links:

Toonami: Welcome Back
Blacklight Zone
Buzzkill
Chase Ventures
Demonic Toilet
A Dish Best Served Pickled

Cast of ‘Underground’ honored at aTVfest

February
6
2017
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An enthusiastic crowd and a powerful television drama set the stage for the Spotlight Cast Award ceremony and screening of the WGN America show "Underground," bringing the first day of the 2017 SCAD aTVfest to a rousing close.

Actors Jurnee Smollett-Bell, Aisha Hinds, Aldis Hodge and Amirah Vann accepted the award on the SCADshow Mainstage. Hodge cited the "no kid gloves" approach to the period drama's serious subject matter — slavery and the Underground Railroad — as a reason "Underground" connects with its audience. Noting this level of commitment also makes filming emotionally and physically draining, Hodge heaped praise on the many SCAD students and alumni who work on the Georgia-based production to raucous applause.

A rough cut screening of the season two premiere followed. In the episode, the fate of Noah (Hodge) hangs in the balance as Rosalee (Smollett-Bell) initially puts her trust in the system. Meanwhile, Ernestine (Vann) struggles with different kinds of abuse. The ending was not included as the episode is still being tweaked before its broadcast debut on Wednesday, March 8, providing attendees with an extra dose of suspense.

As the honorees again took to the stage, an enlightening discussion began. Smollett-Bell discussed the sense of purpose and privilege to tell "this mighty story." She recalled that while season one aired, a constant question on social media was, "Where has this show been?"

Hinds, who plays Harriet Tubman, joined "Underground" for the upcoming second season. Originally a fan of the show, she was struck by the "powerful, palpable" way the story is being told, and is enthusiastic about becoming part of a series she is "completely invested in." Vann reviewed the character arc of Ernestine, a motherly figure in season one, and recalled a relevant lesson in perseverance Ernestine learned from her daughter.

Picking up a theme from the acceptance speech, Hodge offered further details of the physical and emotional effort required during filming. He emphasized that the chase and fight scenes fulfill adventure fantasies from childhood, but awareness and timing bring the craft of acting into the mix.

Additional topics the cast touched upon were the many strong female characters on the show, their multifaceted personalities, and how a lack of glamor brings inner strength to the forefront of these characters. Hinds promised that the story of Harriet Tubman will also be expanded in season two: "You're going to learn all about her."

Probing questions from the audience elicited tips on how to separate a difficult subject matter from personal feelings. The consensus response from the cast members is that on "Underground," the actors don't elevate the story, the story elevates the actors.

Gear up for aTVfest 2017!

February
2
2017
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It’s time for SCAD’s fifth annual celebration of design, creativity and innovation in television and media production — aTVfest! This year’s festival offers six never-before-seen programs, along with season premieres and new episodes of shows like “Quantico,” “Scandal,” “Underground,” and “Once Upon a Time.”

Today through Saturday, Feb. 4, the festival will host premiere screenings and panels covering new and iconic television comedies, dramas and animation features. Events will take place at locations in Atlanta’s thriving midtown, including the SCADshow Theater, SCAD Digital Media Center, and the main SCAD Atlanta campus at 1600 Peachtree St.

SCAD Atlanta buzzes in anticipation as network executives from Apple, Google, HBO, HGTV, Hulu, Lionsgate, MGM, ShondaLand, and more gather for workshops, master classes, and panels where students learn the latest trends in the field. As the preeminent source of knowledge in the disciplines we teach, these exclusive opportunities — including an audition workshop and a pitch party session — pair students with today’s top casting directors and network executives for an experience they won’t get anywhere else.

An integral part of aTVfest is premiering SCAD student work, including the original SCAD sitcom “The Buzz.” Of the nearly 12,000 SCAD alumni from entertainment and digital media disciplines, more than 1,600 work in the Georgia film industry, now a multi-billion-dollar driver for the Atlanta economy. During aTVfest, a juried showcase will include productions and more from SCAD’s own school of digital media.

Top names from television will be honored by SCAD during the festival. Jenna Elfman (ABC’s new show “Imaginary Mary”) will receive the Spotlight Award on Friday, Feb. 3, Jennifer Morrison (ABC’s “Once Upon a Time”) will receive the Spotlight Award on Thursday, Feb. 2, and Christina Ricci (Amazon Prime Video’s “Z: The Beginning of Everything”) will receive the Vanguard Award on Saturday, Feb 4. The stars of WGN America’s “Underground” are due to receive the Cast Award for Outstanding Achievement in Television on Saturday, Feb 4. All honorees are set to attend screenings of their respective episodes.

During the festival, screenings and panels will be dedicated to Amazon Prime Video’s “Z: The Beginning of Everything”; ABC’s “American Crime,” “The Catch,” “Imaginary Mary,” “Once Upon a Time,” “Quantico,” “Scandal,” and “When We Rise”; CBS’ “MacGyver” and “Superior Donuts”; FOX’s “24: Legacy” and “Star”; Freeform’s “Beyond” and “Shadowhunters”; HBO’s “Animals,” “Brillo Box” and “Cries From Syria”; HGTV’s “HGTV Dream House 2017”; NBC’s “Taken” and “Trial and Error”; OWN’s “Greenleaf” and WGN America’s “Underground.”

Tickets for the 2017 aTVfest are available for purchase through the SCADshow Box Office, online or by phone at 404.253.2740. Tickets will also be available one hour prior to every event at the venue.

View the complete schedule and lineup at www.atvfest.com.

SCAD invites you to a musical tour through time with Savannah Songs!

January
31
2017
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What’s that sound headed this way? It’s Savannah Songs, a musical journey through time! On Saturday, Feb. 11, SCAD takes a leading role in celebrating Georgia Day in the state’s oldest city with a one-of-a-kind musical event featuring original compositions. More than 40 students from programs such as performing arts, production design, dramatic writing, preservation design, interior design and architecture have worked together to bring Savannah’s storied past to life.

Lyrical portraits of Savannah’s rich history will enliven four of SCAD’s meticulously restored spaces. After high tea in Roaring ‘20s fashion at Gryphon, guests will swing by Art’s Café for an ‘80s shake shop experience. Morris Hall will take visitors to Civil War-era Georgia. Last but not least, Poetter Hall will be transformed into a 1940s big band send-off and USO-style dance.

Check-in for “Savannah Songs” is at shopSCAD, 342 Bull St. Performances begin at 11 a.m. and extend until 1 p.m. Admission is free for SCAD Card holders and children age 12 and under, and $10 for the general public.

Get ready to sing along and celebrate Savannah’s remarkable legacy!

More information can be found at scad.edu/savannahsongs.

Start the new year bright: SCAD’s 2017 Hong Kong Fashion Showcase

January
24
2017
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The third annual Hong Kong Fashion Showcase dazzled fashion-lovers last week in the North Kowloon Magistracy Building. Actress and model Jennifer Tse was the event’s special guest. Over 30 garments paraded down the catwalk, showing the best works by up-and-coming designers from SCAD’s award-winning fashion program.

The garments were selected and curated by Michael Fink, Dean of the School of Fashion, and are a combination of pieces from Savannah, Atlanta and Hong Kong students and recent alumni. Check them out below!

 

Year in review: Top 16 SCAD moments of 2016

December
29
2016
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Before we say goodbye to 2016, let’s take a look at some of the year's most outstanding moments. From incredible exhibitions to prestigious awards to one-of-a-kind events, we tally up the year's most memorable moments.

1. President Wallace published her memoir
SCAD President and Founder Paula Wallace released her memoir, “The Bee and The Acorn,” a touching account of the history of the university, from the purchase of SCAD's first building to its global expansion.

2. Legendary fashion designer Carolina Herrera’s inaugural museum exhibition
SCAD honored the 35-year reign of the House of Herrera with the designer's first-ever museum retrospective: “Refined Irreverence.” The exhibition featured 99 garments in an expansive dual museum presentation — another first of its kind. In December, SCAD traveled part of the exhibition to Lincoln Center in New York, where Herrera was honored with the Women's Leadership Award.

3. First virtual reality musical premiered at 19th Savannah Film Festival
At this year’s festival, “Say It With Music,” the first-ever virtual reality musical, made its debut. Created entirely by SCAD students, the short film enjoyed a rapturous reception.

4. Daniel Lismore’s sartorial collection exhibited twice
SCAD FASH opened the year with “Be Yourself; Everyone Else is Already Taken,” the first U.S. museum exhibition featuring the work of artist, stylist and designer Daniel Lismore. Daniel and SCAD joined at year's end for “Theater of Self,” a joint exhibition with Bin Feng (M.F.A. photography candidate) at SCAD at Miami, which opened during Art Basel.

5. Savannah Women of Vision honored on Georgia Day
SCAD celebrated of Georgia Day with the investiture of the Savannah Women of Vision in Arnold Hall, unveiling 10 relief sculptures commissioned in tribute to the remarkable ideas and insightful leadership of Savannah’s most distinguished women were installed at Arnold Hall.

6. Men’s and women’s fishing teams launched
SCAD introduced fishing to its roster of competitive athletic teams, making history as the first university to offer a women’s varsity fishing team.

7. SCAD Museum of Art celebrates 5th anniversary
Rising from the ruins of the nation's oldest antebellum railroad depot, SCAD MOA celebrated its five-year anniversary this fall. Since its opening in 2011, the museum has garnered honors including the American Institute of Architects Institute Honor Award for Architecture; Congress for the New Urbanism, Charter Award; and Historic Savannah Foundation, Preservation Award.

8. Alumnus Jeffrey Taylor won 9th Annual Supima Design Competition
Jeffrey Taylor (B.F.A. fashion, 2016) and his award-winning collection, “Tibet Garden,” appeared on the Paris runway in September at the Supima Design Competition Presentation. The young designer made his official runway debut at the 2016 SCAD Fashion Show in May. This is the second consecutive Supima win for SCAD students, on the heels of Kate McKenna’s win last year.

9. 2016 SCAD catalog is the first to feature augmented reality experience
SCAD pioneered the use of augmented reality (AR) technology to create the first AR-driven university catalog produced and designed entirely by a university. With over 100 AR features on 85 trackable pages, users can view student media reels, tour residence halls, live chat with admission representatives, and more.

10. aTVfest live streamed “The Mindy Project” panel for Savannah
For the first time in the annual television festival’s history, students in Savannah were able to join Atlanta audiences for a live-streamed episode of “The Mindy Project,” as well as a Q&A session with show writers, including Mindy Kaling herself.

11. SCAD FASH debuts first historical retrospectives
Threads of History: 200 Years of Fashion” and “Embellished: Adornment Through the Ages” presented a rare chronology of European and American garments and accessories from the 18th through 20th centuries. Both exhibitions are on display through March 19, 2017.

12. Equestrian team named champions
Once again, SCAD’s elite equestrian team won the American National Riding Commission (ANRC) National Championship, Intercollegiate Horse Show Association (IHSA) National Championship and Tournament of Champions (TOC) series. No other university can claim this “triple crown” achievement, let alone for two consecutive years.

13. SCAD FASH celebrates first birthday
October 2016 saw the first anniversary of SCAD FASH Museum of Fashion + Film — the only museum of its kind. In its first year, SCAD FASH welcomed 25,000 guests and hosted five unique exhibitions, including the inaugural exhibit “Oscar de la Renta.”

14. SCAD Atlanta sheltered Savannah students during Hurricane Matthew
In an unprecedented move, SCAD evacuated 1,300 students from Savannah to SCAD Atlanta as Hurricane Matthew approached the Atlantic coast. SCAD students channeled this change into creative pursuits and community service. Together with President Wallace, the students presented Children’s Healthcare of Atlanta with a painted mural to be used as a theater backdrop, as well as storytelling props.

15. Visionary Voices of the Civil Rights Movement honored
In September, a historical marker was placed at the entrance of SCAD’s Jen Library in dedication to the courage of Savannah students during the 1960s Civil Rights Movement. SCAD held a ceremony featuring performances by SCAD alumni and Masud Olufani and Brittany Bosco.

16. SCAD hosted its first Thanksgiving feast
More than 1,000 students celebrated Thanksgiving on campus in Savannah this year. In addition to the festive feast and grand dessert, the SCAD Museum of Art hosted workshops, games, film screenings and more.

The Gift of Giving: SCAD and Union Mission

December
16
2016
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For the 22nd consecutive year, SCAD is partnering with Union Mission to provide gifts for area children and their families during the holiday season. A social services organization, Union Mission has worked to prevent homelessness in greater Savannah for eight decades, exemplifying a community-minded spirit intrinsic to SCAD.

"Savannah's Union Mission embodies the generosity that has always defined this big-hearted city,” said SCAD president and founder Paula Wallace, who joined SCAD volunteers at this year’s Union Mission toy shop on Friday, Dec. 16. “SCAD is honored to support the work of Union Mission: to give and serve and love!”

For the 22nd anniversary of the partnership, 22 SCAD faculty, staff and students helped parents pick out wish-listed gifts for their children at Union Mission. This year’s SCAD volunteers included majors in painting, film and television, interactive design, and advertising, representing the diversity of talent and unity of purpose amongst the student body.

The gifts will bring seasonal cheer to over 100 children of all ages throughout Savannah. Additionally, donations and gifts will go to women in residence at Union Mission’s Ben and Bettye Barnes Center, which provides permanent supportive housing for homeless women with disabilities, and to the Magdalene Project, an emergency shelter for women and children.

Union Mission’s SCAD partnership is one of the key charitable events connecting the university to the Savannah community, including SCAD’s annual Buzz Bus art supply donations. SCAD students, faculty and staff engage in over 20,000 hours of community service annually throughout the university’s locations in Savannah, Atlanta, Hong Kong and Lacoste, France. These opportunities provide life-changing experiences for students, cultivating meaningful social and communal bonds.

As President Wallace stated: “The university continues our treasured, decades-old tradition of spreading and sharing SCAD cheer with our friends and neighbors.”

SCADATMIAMI presents “Theater of Self,” featuring Daniel Lismore and Bin Feng

December
1
2016
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Last night, SCAD joined VisionaireWORLD in celebrating the opening of “Theater of Self,” with an exclusive film created by VisionaireFILM featuring Lismore, directed by Alice Rosati. The film debuted with a private screening at SCADATMIAMI followed by a dinner. Notable guests in attendance included actress Rose McGowan, stylist June Ambrose, model Shaun Ross, UK DJ Chelsea Leyland, and interior designer Celerie Kemble.

“Creativity has become an essential currency in the world today, and Miami is one of the world’s greatest exchanges, where contemporary masters and fearless upstarts share their grand visions,” said SCAD President and Founder Paula Wallace. “I’m proud to see SCAD artists represented here every year.”

“Theater of Self” takes viewers on an expedition into identity through a joint exhibition of fashion and photography. Lismore, who was named “London’s Most Outrageous Dresser” by Vogue for his imaginative and flamboyant wardrobe, transforms outfits into an expression of eccentric, creative energy. Lismore combines the luxurious and the unusual — everything from charity-shop finds, vintage custom fabrics, feathers, chainmail, discarded theatrical props and more — to express his unique sartorial vision.

Twenty of his most theatric creations are staged on mannequins exactly as Lismore once wore them. Each look is completed with recreations of the artist’s face, including full lashes and brightly lacquered lips. With mirrors lining the walls, the room turns into a glittering, kaleidoscopic reflection of Lismore’s multidimensional identity.

Complementing Lismore’s work with another dimension of theatric self-expression are the stylized self-portraits of Bin Feng (M.F.A. photography candidate). Feng casts himself in each cinematic tableau, creating dramatically lit scenes of everyday life. His look at the “American Dream” is based on his own experiences coming to the U.S. and presents an Eastern perspective on Western society. Together, the exhibitions create a glamorous exploration of how identity is constructed through fantasy and materiality.

“Theater of Self” opens tonight with a reception 7-9 p.m., followed by an InstaMeet 9-10 p.m. Both events are free and open to the public. SCAD alumnus Roberto Carlos Lange (B.F.A. computer art, 2003), better known as Helado Negro, will DJ and set the mood for the evening with inviting electro-pop music.

Also on view in Miami and in partnership with the Rolls-Royce Art Programme is “Roots,” a site-specific installation by SCAD painting alumnus José Parlá. This immersive installation at the Jewel Box of the National YoungArts building offers a contemplative space to consider connections between history and one’s past, present and future through the juxtaposition of Parlá’s contemporary work, family background and the historical framework of the building.

Where to go:

  • Theater of Self” (Dec. 1-13) – 1601 N. Miami Ave., Miami, Florida
  • “Roots” (through Dec. 15) – The Jewel Box of the National YoungArts Foundation, 2100 Biscayne Blvd., Miami, Florida

'Tis the season for #BEEGiving

November
22
2016
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SCAD recognizes that unexpected financial emergencies can affect a student’s ability to fully realize his or her creative endeavors. In response, the university created the SCAD Student Relief Fund, offering monetary assistance to SCAD students with extenuating circumstances and demonstrated financial need.

Starting this Friday, SCAD presents multiple opportunities to contribute to the SCAD Student Relief Fund. Special tie-ins include:

  • Nov. 25, “Black Friday”: SCAD will contribute a portion of SCAD Museum of Art (SCADMOA) and SCAD FASH Museum of Fashion + Film membership and merchandise sales to the Student Relief Fund. ShopSCAD will host a Black Friday sale in-store, with a portion of each sale benefiting the fund.
  • Nov. 28, “Cyber Monday”: SCAD will contribute a portion of SCAD Museum of Art (SCADMOA) and SCAD FASH Museum of Fashion + Film membership sales to the Student Relief Fund. ShopSCAD will sell SCAD FASH 300 items on shopscad.com, with SCAD contributing a portion of sales to the Student Relief Fund. In addition, those shopping on Amazon can select SCAD through AmazonSmile to donate a portion of their purchase to the fund.
  • Nov. 29, “Giving Tuesday”: Take the opportunity to contribute directly to the Student Relief Fund by visiting scad.edu/giving.

Throughout the campaign, those shopping Amazon online can select SCAD through AmazonSmile to donate a portion of their purchase to the fund.

Each donation to the Student Relief Fund provides direct assistance to deserving students, and every gift to SCAD supports the university’s mission of preparing talented students for creative careers.

Happy #BEEGiving, and thanks in advance for supporting SCAD students during this season of giving!

Celebrate 5 years with the SCAD Museum of Art!

November
9
2016
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SCAD is proud to invite you to the SCAD Museum of Art’s five-year anniversary celebration! Join the festivities during the opening reception for six new exhibitions Thursday, Nov. 10, starting at 4:30 p.m.

The evening will start with gallery talks by artists Michael Joo, Jose Dávila and Radcliffe Bailey. Artist receptions will include a performance of “Astra Black, Afro Blue: An Extemporaneous Exploration of the Blues and its Diasporic Evolution” by Bailey and DJ Karl Injex in the museum’s courtyard. Injex is an award-winning DJ who has developed music for notable clients such as Puma, Red Bull, The Mercer Kitchen and The Standard Hotels.

The new exhibitions will be on view for the following dates: