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About The Blog
ADDY Awards bound: what makes a winning ad pop?
Every year, advertising faculty from Savannah College of Art and Design review work done by our students from fall quarter to fall quarter. The best work competes in the annual SCADDY Awards. This year, the awards were held...
Slam dunk for a college application: making art with Tim Rollins and K.O.S.
Hanging amidst the exhibitions of celebrated contemporary artists at SCAD Museum of Art is the work of 14-year-old Winter Jones. ...
Olympic urbanism: the Games’ legacy to our cities
With the Winter Olympics in full swing, you’ll forgive me if I have more on my mind than figure skating, ski slopes, and curling. After months of studying the impact Olympic Games have on our cities for my graduate...
Is that real? Uses for virtual and augmented reality in nonfiction TV
The Virtual and Augmented Reality panel at aTVfest, with Janet Arlotta and John Howell from North Carolina-based (n+1) designstudio, opened my eyes to how 3D and motion media are giving producers on live TV sets unlimited...
Promotions: strategies for attracting a television audience
Whether scripted or unscripted, television content doesn’t have an audience without promotion. The Promoting the Product panelists at aTVfest shared their approaches for attracting and building an audience, as well as...
Demystifying TV development: how to hone your pitch and sizzle
One of the hardest things about selling a show idea is trying to figure out what your target, be it a network or production company, is thinking. The perfect formula of what they want and how they want it always seems elusive...
Executive Producer Tim Gibbons's Truths for Surviving TV
Hosted by TV Week's Hillary Atkin, aTVfest's Q-and-A with Tim Gibbons, the executive producer of HBO’s monumental comedy Curb Your Enthusiasm and BET’s runaway hit Real Husbands of Hollywood, two shows...
A letter to future television writers
Video: SCAD-FOX Sports Super Bowl collaboration
We’re happy to bring you the final result of SCAD’s partnership with FOX Sports to design the opening animation for the Super Bowl. Originally scheduled to air at 6 p.m. on Super Bowl Sunday, FOX Sports moved the...
How my class designed the Super Bowl open
Editor's note: The SCAD/FOX Sports collaboration ran at 2 p.m. during pregrame broadcast, earlier than originally scheduled by FOX Sports. Watch the final animation here: http://youtu.be/HSXd7O5bjpo. ...
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