Courses

AADM 201 Working in the Arts and Entertainment Industries
Working in the Arts and Entertainment Industries provides students with an understanding of the business structures and organizations within the arts and entertainment industries. This course explores the role of the artist in arts and entertainment; influences on the industries including law, policy, and labor unions; and contemporary issues facing the arts and entertainment industries and artists including intellectual property issues such as copyright and piracy.

AADM 225 Legal Issues in Arts and Entertainment
This course introduces students to legal issues that affect artists and administrators in the arts and entertainment industries. Topics examined include copyright, piracy, trademark protection, First Amendment rights, and cultural property rights. Additionally, students will explore the legal context of employment relationships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite: ENGL 123.

AADM 310 Connecting Art and Audience
This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, fund, and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite: AADM 201.

AADM 465 The Business Behind Arts Administration
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.

AADM 701 Principles of Arts Administration
In this course, students are introduced to the field of arts administration as well as contemporary issues in arts administration. The course provides an overview of various art institutions and covers the role of government and endowment agencies in these institutions.

AADM 709 Legal Issues in the Arts
This course introduces students to legal issues that affect the arts. Topics of examination include intellectual property, freedom of expression, contract law, and nonprofit organizations. Students learn the prominent legal frameworks within which these matters and strategies are framed.

AADM 729 Contracts, Labor and Employee Relations
This course examines primary components of a human resources function in labor and employee relations, including contract negotiation, federal and state regulation of the employment relationship, unions and grievance procedures.

AADM 739 Raising Funds for Arts Organizations
This course is a practical exploration of fundraising research and proposal writing methods, with particular focus on development and assessment of an organization's fund raising. Proposals are developed for private and public agencies and foundations. The course incorporates aspects of support for the arts, arts education, the humanities, education and artists. Additional topics include the role of fund development within the larger organization, and how fund development is implemented differently in large and small organizations.

AADM 745 Promoting the Arts
This course offers a comprehensive and practical approach to marketing, advertising and promotion in visual and performing arts institutions. Topics include identification and development of the audience; direct mail campaigns; the complexities of the subscription series campaign including fulfillment and promotion; media coverage and advertising; and the role of graphic design and public relations activities. Prerequisite: WRIT 743.

AADM 747 Programming, Planning and Assessment for Arts Organizations
This course is designed to provide students with an understanding of how arts organizations plan programs, and create long-term organizational goals and objectives. The course also addresses the role of arts organizations in community cultural planning, and how to conduct effective assessment and evaluation. Prerequisite: AADM 701.

AADM 751 Arts and the Community
This course is an overview of the services that the arts and ???artsworkers??? perform in the community. Settings, constituencies, philosophical approaches, methodologies, codes of ethics, strategies for planning and funding of arts programs in the community are examined. Prerequisite: ARLH 705 or ARTH 701 or HIPR 701 or MPRA 701.

AADM 759 Education in Cultural Institutions
This course examines the role of the arts in society, how arts administrators facilitate artists' work and encourage new interest in the arts, and the evolving role of arts institutions in community cultural development. Arts criticism and how art is assessed also are discussed. Prerequisite: AADM 701.

AADM 763 Cultural Policy and Advocacy
This course investigates the various ways in which public policy in the United States, especially at the federal level, has been concerned with arts and culture. Students investigate the history and purposes of U.S. arts and cultural policy as well as the rationales, politics, and agencies/programs involved with its development. The course provides insight into the arts and cultural policy environment, the policy making process, and policy actors. Prerequisite: AADM 701.

AADM 765 The Business Behind the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.

AADM 770 Professional Development in Arts Administration
This course explores key issues in arts administration including cultural policy, ethics, use of technology in management, audience development and the comparative roles of the arts administrator and includes readings, interviews, research, applied research, reports, presentations and discussion. Students are introduced to the essential publications, professional organizations, awards and conferences for arts administration. Students participate in a collaborative project utilizing practical and theoretical knowledge. They also develop interview and presentation skills, and a professional r??sum??. Through research and discussion of current events in arts administration students become familiar with the current professional market. Prerequisite: AADM 751.

AADM 788 Arts Administration M.A. Thesis
Students enrolled in the arts administration program demonstrate knowledge of the field through a thesis. Students must have topic approval from a faculty adviser and work under the close supervision of a thesis committee.