Undergraduate Courses
AADM 201 Working in the Arts and Entertainment Industries
This course provides students with an understanding of the business structures and organizations within the arts and entertainment industries. The course explores the role of the artist in arts and entertainment; influences on the industries including public opinion, current events, law and labor unions; and contemporary issues facing the arts and entertainment industries and artists.
AADM 225 Legal Issues in Arts and Entertainment
This course introduces students to legal issues that affect artists and administrators in the arts and entertainment industries. Topics examined include copyright, piracy, trademark protection, First Amendment rights and cultural property rights. Additionally, students explore the legal context of employment relationships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite(s): ENGL 123.
AADM 245 The Music Business and the Entertainment Industry
This course surveys the music industry, prominent commercial and regulatory organizations, and its developmental history and future directions. Topics include music business, music publishing, the record company, songwriting, artist management, promotion, merchandising, copyright, licensing and publishing, record markets, recording contracts, distribution and retailing, music in radio and television, music in advertising and film scoring. This course is essential for students seeking success in the music business or for students pursuing a career that is reliant on working with the music industry.
AADM 310 Connecting Art and Audiences
This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, fund and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite(s): ENGL 123.
AADM 410 Marketing Strategies in Arts and Entertainment
This course engages students in the process of analyzing and developing successful approaches to the marketing of arts products. Students learn practical strategies and solutions for building interest and audiences for art and entertainment products through market research, marketing principles and communication techniques. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.
AADM 425 Career Management for Artists
This course introduces students to career planning and management issues that affect professional artists. Topics examined include self-promotion, launching careers, negotiating contracts, grant writing and generating income. Additionally, students explore career assessment tools to help them determine the best artistic environments in which to achieve their personal career success. Prerequisite(s): ENGL 123.
AADM 440 Event Planning for Artists and Arts Managers
From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in arts and entertainment. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.
AADM 465 Business of the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trips also include the opportunity to view arts exhibitions and programs.
AADM 495 Special Topics in Arts Administration
This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.
This course provides students with an understanding of the business structures and organizations within the arts and entertainment industries. The course explores the role of the artist in arts and entertainment; influences on the industries including public opinion, current events, law and labor unions; and contemporary issues facing the arts and entertainment industries and artists.
AADM 225 Legal Issues in Arts and Entertainment
This course introduces students to legal issues that affect artists and administrators in the arts and entertainment industries. Topics examined include copyright, piracy, trademark protection, First Amendment rights and cultural property rights. Additionally, students explore the legal context of employment relationships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite(s): ENGL 123.
AADM 245 The Music Business and the Entertainment Industry
This course surveys the music industry, prominent commercial and regulatory organizations, and its developmental history and future directions. Topics include music business, music publishing, the record company, songwriting, artist management, promotion, merchandising, copyright, licensing and publishing, record markets, recording contracts, distribution and retailing, music in radio and television, music in advertising and film scoring. This course is essential for students seeking success in the music business or for students pursuing a career that is reliant on working with the music industry.
AADM 310 Connecting Art and Audiences
This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, fund and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite(s): ENGL 123.
AADM 410 Marketing Strategies in Arts and Entertainment
This course engages students in the process of analyzing and developing successful approaches to the marketing of arts products. Students learn practical strategies and solutions for building interest and audiences for art and entertainment products through market research, marketing principles and communication techniques. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.
AADM 425 Career Management for Artists
This course introduces students to career planning and management issues that affect professional artists. Topics examined include self-promotion, launching careers, negotiating contracts, grant writing and generating income. Additionally, students explore career assessment tools to help them determine the best artistic environments in which to achieve their personal career success. Prerequisite(s): ENGL 123.
AADM 440 Event Planning for Artists and Arts Managers
From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in arts and entertainment. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.
AADM 465 Business of the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trips also include the opportunity to view arts exhibitions and programs.
AADM 495 Special Topics in Arts Administration
This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.
Graduate Courses
AADM 701 Principles of Arts Administration
This course introduces students to the organizational and systematic approaches to creating and managing an artistic business in a variety of sectors. Emphasis is placed on for-profit, entrepreneurship and non-profit based businesses, giving students the tools and skills necessary to start their own and/or manage an artistic business in this field. Topics covered include incorporation, creating a business or strategic plan, organizational structures, management techniques and theories and strategic planning.
AADM 709 Legal Issues in the Arts
Students in this course are introduced to legal issues that affect the cultural and creative industries. Topics examined include First Amendment rights, intellectual property, contract law, labor and employee relations, and business formation and liability. Students are exposed to the prominent legal frameworks within which these matters and strategies are framed through the exploration of historical and contemporary case studies.
AADM 720 Arts Financing and Money Management
Financial management is a core function within the management of any business. It is the foundation upon which the resources (human, physical and financial) of any company are maintained and monitored. Financial analysis is an essential requisite for sound strategic planning and governance. This course guides students through the key conceptual areas of financial management including accounting practices, understanding financial statements (cash flow, balance sheet, income statement), creating budgets, developing cost-benefit analyses, finding and securing start-up funding and managing investments.
AADM 739 Raising Funds for Non-profit Arts Organizations
Students in this course explore contemporary philanthropic fundraising practices and issues. Special emphasis is placed on values-based philanthropy through initiative design and strategy as well as the challenges and opportunities of raising funds in the cultural or creative industries. Additionally, students develop an understanding of the various types of campaigns for raising funds, the role and responsibilities of funders and institutional leadership, and working with volunteer boards.
AADM 740 Events: Planning, Logistics, Marketing and Evaluation
From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in the arts. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Students work collaboratively to produce an event.
AADM 745 Promoting the Arts
Through a comprehensive and practical approach to marketing, this course offers students an understanding of how to promote cultural or creative enterprises. Topics include market and new venture research, target marketing, direct mail campaigns, media coverage and advertising utilizing new technologies. Prerequisite(s): WRIT 743.
AADM 746 Arts Administration Internship
The arts administration field internship provides students with professional experience in a cultural or creative enterprise or an organization or business that services the cultural or creative industries. Internship opportunities may include, but are not limited to, communications enterprises, dance companies, event management enterprises, galleries, municipal cultural affairs agencies, museums, opera companies, orchestras, presenting organizations, private or corporate foundations, producing organization, theater companies, trade associations or visual arts studios. Prerequisite(s): An approved graduate field internship application.
AADM 749 Arts Administration M.A. Final Project
With the guidance of the faculty and committee members, students take the opportunity to create their own final project relating to the field of arts administration. This course allows the student the opportunity to put their plans and ideas to action and execution. Students are encouraged to propose final projects that connect directly to an industry organization and professionals, creating a potential bridge from course work to the field and beyond. Prerequisite(s): Completion of the review for candidacy.
AADM 759 Education in Cultural Institutions
This course examines the role of the arts in society, how arts administrators facilitate artists' work and encourage new interest in the arts, and the evolving role of arts institutions in community cultural development. Arts criticism and how art is assessed also are discussed. Prerequisite(s): AADM 701.
AADM 760 Arts Leadership
Leading a group of people toward a goal; creating innovative strategies for managing change; constructing a vision that enables institutional effectiveness. These are the responsibilities and roles of effective arts leaders. In this course, students learn various leadership theories and styles. The course also allows for the exploration of personal leadership styles and the development of leadership skills.
AADM 763 Cultural Policy and Advocacy
This course investigates the various ways in which public policy in the United States—especially at the federal level—has been concerned with arts and culture. Students investigate the history and purpose of U.S. arts and cultural policy as well as the rationale, politics and agencies/programs involved with its development. The course provides insight into the arts and cultural policy environment, the policy-making process and policy actors. Prerequisite(s): AADM 701.
AADM 765 The Business Behind the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.
AADM 780 Special Topics in Arts Administration
This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.
This course introduces students to the organizational and systematic approaches to creating and managing an artistic business in a variety of sectors. Emphasis is placed on for-profit, entrepreneurship and non-profit based businesses, giving students the tools and skills necessary to start their own and/or manage an artistic business in this field. Topics covered include incorporation, creating a business or strategic plan, organizational structures, management techniques and theories and strategic planning.
AADM 709 Legal Issues in the Arts
Students in this course are introduced to legal issues that affect the cultural and creative industries. Topics examined include First Amendment rights, intellectual property, contract law, labor and employee relations, and business formation and liability. Students are exposed to the prominent legal frameworks within which these matters and strategies are framed through the exploration of historical and contemporary case studies.
AADM 720 Arts Financing and Money Management
Financial management is a core function within the management of any business. It is the foundation upon which the resources (human, physical and financial) of any company are maintained and monitored. Financial analysis is an essential requisite for sound strategic planning and governance. This course guides students through the key conceptual areas of financial management including accounting practices, understanding financial statements (cash flow, balance sheet, income statement), creating budgets, developing cost-benefit analyses, finding and securing start-up funding and managing investments.
AADM 739 Raising Funds for Non-profit Arts Organizations
Students in this course explore contemporary philanthropic fundraising practices and issues. Special emphasis is placed on values-based philanthropy through initiative design and strategy as well as the challenges and opportunities of raising funds in the cultural or creative industries. Additionally, students develop an understanding of the various types of campaigns for raising funds, the role and responsibilities of funders and institutional leadership, and working with volunteer boards.
AADM 740 Events: Planning, Logistics, Marketing and Evaluation
From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in the arts. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Students work collaboratively to produce an event.
AADM 745 Promoting the Arts
Through a comprehensive and practical approach to marketing, this course offers students an understanding of how to promote cultural or creative enterprises. Topics include market and new venture research, target marketing, direct mail campaigns, media coverage and advertising utilizing new technologies. Prerequisite(s): WRIT 743.
AADM 746 Arts Administration Internship
The arts administration field internship provides students with professional experience in a cultural or creative enterprise or an organization or business that services the cultural or creative industries. Internship opportunities may include, but are not limited to, communications enterprises, dance companies, event management enterprises, galleries, municipal cultural affairs agencies, museums, opera companies, orchestras, presenting organizations, private or corporate foundations, producing organization, theater companies, trade associations or visual arts studios. Prerequisite(s): An approved graduate field internship application.
AADM 749 Arts Administration M.A. Final Project
With the guidance of the faculty and committee members, students take the opportunity to create their own final project relating to the field of arts administration. This course allows the student the opportunity to put their plans and ideas to action and execution. Students are encouraged to propose final projects that connect directly to an industry organization and professionals, creating a potential bridge from course work to the field and beyond. Prerequisite(s): Completion of the review for candidacy.
AADM 759 Education in Cultural Institutions
This course examines the role of the arts in society, how arts administrators facilitate artists' work and encourage new interest in the arts, and the evolving role of arts institutions in community cultural development. Arts criticism and how art is assessed also are discussed. Prerequisite(s): AADM 701.
AADM 760 Arts Leadership
Leading a group of people toward a goal; creating innovative strategies for managing change; constructing a vision that enables institutional effectiveness. These are the responsibilities and roles of effective arts leaders. In this course, students learn various leadership theories and styles. The course also allows for the exploration of personal leadership styles and the development of leadership skills.
AADM 763 Cultural Policy and Advocacy
This course investigates the various ways in which public policy in the United States—especially at the federal level—has been concerned with arts and culture. Students investigate the history and purpose of U.S. arts and cultural policy as well as the rationale, politics and agencies/programs involved with its development. The course provides insight into the arts and cultural policy environment, the policy-making process and policy actors. Prerequisite(s): AADM 701.
AADM 765 The Business Behind the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.
AADM 780 Special Topics in Arts Administration
This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.
