SCADDY Awards

01. Logo design
A logo design intended for branding a company, product or service. Submit one logo design per page, centered and in color. Include a single sentence describing the company to help the judges understand the concept. Submit your entry as a PDF file.

02. Brand identity stationery
The application of a logo/identity design on stationery (letterhead, business cards, envelopes). Include individual files for each component and one photo showing all three components together.

03. Package design
A 3-dimensional design for a container and its product(s). Include a single sentence describing the company and product to help the judges understand the concept. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.

04. Brochure
A multiple-page piece (bound or folded) that advertises, presents and/or describes the advantages, capabilities, worth and/or reasons to buy a product or service. Brochures that have distinctive structural features, materials and textures should be photo graphed. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.

05. Publication
The design of a spread or multiple pages for a book, annual report or magazine. Submit a series of photos in PDF format showing several views, carefully arranged and well lit.

06. Poster
A single-sheet poster promoting a product, service or event. It may utilize illustration, graphics, photography, typography, and any combination in the design. Submit a single page PDF file.

07. Website
A website for a company, product, service or individual self-promotion. Submit the complete files in a folder to open in a browser or a URL link to a working website.

08. Direct marketing
Anything that is mailed via the United States Postal Service or delivered via express shipping, for the purpose of eliciting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.). The method of shipment (address area, envelope, etc.) must be evident. Submit a PDF of the design(s) and a photo (PDF) of the components, carefully arranged and well lit.

09. Out-of-home
The outdoor display of advertising messages, notices or events, commonly associated with standardized surfaces such as outdoor boards, bus stops, walls, etc. They are delivered to mass audiences on sidewalks, streets, roadways, etc. Submit a PDF of the design and a photo (PDF) of the design placed in an outdoor environment.

10. Non-traditional advertising
An advertising message, notice or event delivered through unconventional media such as guerrilla marketing, stunts, architectural or environmental surfaces, giveaways, etc. Submit a PDF of the design (if applicable) and a photo (PDF) best representing the concept.

11. Single magazine ad
An ad created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. Submit a PDF file of the ad.

12. Magazine ad campaign (3 Ads)
An ad campaign created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. You must have three ads to make a campaign. They should relate and make sense as an extendable series. Submit one PDF file of all three ads.

13. Online advertising
An ad in the form of a webmercial, online video, pop-up, banner, or html email created specifically to be viewed online, whose primary purpose is to inform, or promote an event, product or service. The concept and execution must address the technical capabilities and limitations of online media. Submit a PDF file of the ad or a working Flash file if animated.

14. Integrated campaign (mixed media)
A cohesive marketing campaign created for a product or service combining at least four of the above categories such as a print ad, radio spot, TV commercial, website, online advertising, direct marketing, out-of-home and/or non-traditional advertising. An integrated campaign refers to three or more elements for the same client, with a common branding theme. Submit no more than one execution per medium for judging. Submit the appropriate files (PDF, Flash, HTML, QuickTime) to give the judges a clear understanding of the campaign.

15. Not-for-profit advertising
A single ad or campaign in any medium created for a not-for-profit organization or public service group such as the Red Cross or Ad Council. Include a single sentence describing the advertiser/organization and the target audience to help the judges understand the concept. Submit a PDF or Quicktime file of the ad(s).

16. Radio
An audio-only advertising message (no scripts) informing or promoting a product or service. Maximum 60 seconds in length. Submit a QuickTime file.

17. TV commercial
A conceptual visual message (film, video, live action, animation or combination) created for broadcast television media, promoting a product or service. Maximum 30 seconds in length. Submit a QuickTime file.

18. Network/program ID
A moving/animated graphic identity for a television network, cable channel, or program, that may include motion graphics, sound and images. Maximum 15 seconds in length. Submit a QuickTime file.

19. Titles
A title sequence for film or show that may include motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.

20. On-screen graphics
Moving/animated graphics for an on-screen presentation or web site or that may include Flash animation, motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.

21. Advertising photography
A commercial photograph suitable for use in a print ad or poster. Submit PDF files of the photo, and the ad or poster to show the judges how it was used (if available).

22. Advertising illustration
An illustration created for a print ad, brochure, package or poster. Submit PDF files of the illustration and the print ad, brochure, package or poster to show the judges how it was used (if available).

23. Advertising animation
Animation created for a TV commercial, online ad or promotional website. Submit QuickTime files of the animation and the TV commercial, online ad or promotional website to show the judges how it was used (if available).

24. Advertising copywriting*
Advertising copywriting for a print ad, TV commercial or radio spot that demonstrates persuasiveness and creativity. Submit a Word document of the copywriting, and a PDF or QuickTime file of the print ad, TV commercial or radio spot to show the judges how it was used.
* A special judges award will be given for the best work in this category.

25. Advertising typography
Typography used in print, out-of-home, broadcast or interactive advertising in an innovative and compelling manner. Entries may feature type from commercial fonts or original lettering designs.

26. SCAD Collaboration Award
This special award honors work created and produced by SCAD students from different majors working together. Entries must be the result of interdisciplinary collaboration between two or more students from different majors.