SCAD > Programs > Advertising

SCAD provides well-rounded career preparation in advertising - from design to copywriting and brand marketing.
The professional level of student portfolios brings creative firms such as Crispin Porter + Bogusky and Leo Burnett to SCAD to recruit top talent.
SCAD students create work for and engage in sponsored projects with major companies such as Vespa, State Farm, Cartoon Network, United Colors of Benetton, Coca-Cola and Wendy's.
SCAD's advertising copywriting minor provides the fundamentals of branding strategy and persuasive writing, preparing students to create attention-grabbing ad copy.
Meet advertising student Katie Putnam.

Offered in: Atlanta, Hong Kong, Savannah

ADVE	130	Introduction to Advertising Design
ADVE	150	Creative Concepting
ADVE	204	Creative Copywriting
ADVE	207	Fundamentals of Typography for Advertising Designers*
ADVE	210	Understanding Client Objectives
ADVE	300	Digital Production Skills for Advertising Designers†
ADVE	304	Art Direction I
ADVE	334	Art Direction II
GRDS	205	Typography I*
GRDS	243	Digital Page and Web Graphics†
Total course of study		40 hours

* Choose one of these two courses.
† Choose one of these two courses.

VIEW STUDENT WORK

play link

Mentor Student Connect Feb 11, 2012

Steff Geissbuhler: What Makes a Great Mark? Feb 16, 2012

Leo Burrnett in Chicago hires Justin Holmes

B.F.A. advertising student Justin Holmes accepted the position of Junior Art Director for Leo Burrnett, Chicago.
Razorfish hires Benjamin Lebovitz

Benjamin Lebovitz (B.F.A., advertising, 2011) accepted a position as interactive designer at Razorfish in Atlanta, Georgia.
Mcgarrybowen hires Chelsea Spratling

Chelsea Spratling (B.F.A., advertising design, 2011) accepted a position as junior copywriter with Mcgarrybowen in New York City.

Advertising