SCAD > Programs > Advertising

SCAD provides well-rounded career preparation in advertising - from design to copywriting and brand marketing.
The professional level of student portfolios brings creative firms such as Crispin Porter + Bogusky and Leo Burnett to SCAD to recruit top talent.
SCAD students create work for and engage in sponsored projects with major companies such as Vespa, State Farm, Cartoon Network, United Colors of Benetton, Coca-Cola and Wendy's.
SCAD's advertising copywriting minor provides the fundamentals of branding strategy and persuasive writing, preparing students to create attention-grabbing ad copy.
Meet advertising student Katie Putnam.

Offered in: Atlanta, Savannah
Portfolio Requirements

ADVE	501	Advertising and Copywriting Essentials*
ADVE	502	Art Direction and Typography Essentials*
ADVE	503	Software and Production Essentials*
ADVE	705	Typography for Advertising Designers
ADVE	709	Advertising Studio I: Creative Strategies
ADVE	719	Advertising Studio II: Branding Solutions
ADVE	729	Art Direction
ADVE	731	Advertising Copywriting
ADVE	749	Advertising M.A. Final Project
ARTH	701	Contemporary Art
ITGM	705	Interactive Design and Media Application
	-	500- to 700-level Elective

Total course of study		45 hours*

* Intensive coursework may be assigned upon admission.
Consult your faculty adviser in selecting elective courses.

VIEW STUDENT WORK

play link

Mentor Student Connect Feb 11, 2012

Steff Geissbuhler: What Makes a Great Mark? Feb 16, 2012

Leo Burrnett in Chicago hires Justin Holmes

B.F.A. advertising student Justin Holmes accepted the position of Junior Art Director for Leo Burrnett, Chicago.
Razorfish hires Benjamin Lebovitz

Benjamin Lebovitz (B.F.A., advertising, 2011) accepted a position as interactive designer at Razorfish in Atlanta, Georgia.
Mcgarrybowen hires Chelsea Spratling

Chelsea Spratling (B.F.A., advertising design, 2011) accepted a position as junior copywriter with Mcgarrybowen in New York City.

Advertising