Bachelor of Arts
Offered in: Atlanta, Savannah, eLearning
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.
* Select one of these two courses.
† Consult the general education and mathematics competency requirements.
Visual Communication Concentration in Advertising
Core curriculum
| Foundation studies | 25 hours | |||
| DRAW | 100 | Drawing I | ||
| DRAW | 101 | Drawing II | ||
| DSGN | 100 | 2-D Design | ||
| DSGN | 101 | Color Theory | ||
| — | Studio Elective | |||
| General education | 90 hours | |||
| ARTH | 100 | Survey of Western Art I | ||
| ARTH | 110 | Survey of Western Art II | ||
| ARTH | 207 | 20th-century Art | ||
| — | ARLH/ARTH Elective | |||
| — | ARLH/ARTH Elective | |||
| CMPA | 100 | Survey of Computer Art Applications* | ||
| COMM | 105 | Speech and Public Speaking | ||
| CMPA | 110 | Advanced Survey of Computer Art Applications* | ||
| ENGL | 123 | Composition | ||
| — | ENGL Elective | |||
| — | ENGL Elective | |||
| PHIL | 301 | Aesthetics | ||
| — | Natural Sciences/Mathematics† | |||
| — | Natural Sciences/Mathematics† | |||
| — | Social/Behavioral Sciences† | |||
| — | Social/Behavioral Sciences† | |||
| — | General Education Elective† | |||
| — | General Education Elective† | |||
| — | General Education Elective† | |||
Major curriculum | 45 hours | |||
| ADVE | 130 | Introduction to Advertising Design | ||
| ADVE | 204 | Creative Copywriting | ||
| GRDS | 205 | Typography I | ||
| ADVE | 210 | Understanding Client Objectives | ||
| GRDS | 243 | Digital Page and Web Graphics | ||
| ADVE | 304 | Art Direction I | ||
| ADVE | 321 | Copywriting for Print | ||
| ADVE | 323 | Advertising Design and Typography | ||
| — | ADVE Elective | |||
| — | Electives (20 hours) | |||
| Total course of study | 180 hours | |||
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.
* Select one of these two courses.
† Consult the general education and mathematics competency requirements.
Contact Advertising
- advertising@scad.edu
- admission@scad.edu
- Hong Kong/Savannah/eLearning: 800.869.7223 or 912.525.5100
- Atlanta: 877.722.3285 or 404.253.2700
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Ask Virtual Adviser
Events
SCAD eLearning Chat (Noon-3 p.m. EST)
Dec. 11, 2009- Winter Quarter Begins
Jan. 04, 2010
News
- Sep. 16, 2009
SCAD announces art history guest lectures - Sep. 15, 2009
Showtime House features SCAD products - May. 11, 2009
Student advertising work shines at One Show - Apr. 03, 2009
Poster Contest Encourages Local Eating
Recognition
- Bradley interns at Creative Civilization
- Alison Johnson wins AIGA awards
- Ackerman hired by Crispin, Porter + Bogusky
- Students to produce more Nerds videos
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