Offered in: Atlanta, Savannah, eLearning
Visual Communication Concentration in Advertising
* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
Visual Communication Concentration in Advertising
| Core curriculum | ||||
| Foundation studies | 25 hours | |||
| DRAW | 100 | Drawing I: Form and Space | ||
| DRAW | 101 | Drawing II: Composition and Media
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| DSGN | 100 | Design I: Elements and Organization | ||
| DSGN | 101 | Color: Theory and Application | ||
| - | Studio Elective | |||
| General education | 90 hours
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| ARTH | 100 | Survey of Western Art I | ||
| ARTH | 110 | Survey of Western Art II | ||
| ARTH | 207 | 20th-century Art | ||
| CMPA | 100 | Survey of Computer Art Applications* | ||
| CMPA | 110 | Advanced Survey of Computer Art Applications* | ||
| COMM | 105 | Speech and Public Speaking | ||
| ENGL
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123
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Composition | ||
| PHIL | 301 | Aesthetics | ||
| - | ARLH/ARTH Elective | |||
| - | ARLH/ARTH Elective | |||
| - | ENGL Elective | |||
| - | ENGL Elective | |||
| - | General Education Elective†
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| - | General Education Elective†
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| - | General Education Elective† | |||
| - | Natural Sciences/Mathematics† | |||
| - | Natural Sciences/Mathematics† | |||
| - | Social/Behavioral Sciences† | |||
| - | Social/Behavioral Sciences† | |||
| Concentration | 45 hours |
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| ADVE | 130 | Introduction to Advertising
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| ADVE
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204
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Creative Copywriting | ||
| ADVE | 207 | Fundamentals of Typography for Advertising Designers‡ | ||
| ADVE | 210 | Understanding Client Objectives | ||
| ADVE | 300 | Digital Production Skills for Advertising Designers§ | ||
| ADVE | 304 | Art Direction I | ||
| ADVE | 321 | Copywriting for Print | ||
| ADVE | 323 | Advertising Design and Typography | ||
| GRDS | 205 | Typography I‡ | ||
| GRDS | 243 | Digital Page and Web Graphics§ | ||
| - | ADVE Elective | |||
| Additional electives | 20 hours
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| - | Free Elective | |||
| - | Free Elective | |||
| - | Free Elective | |||
| - | Free Elective | |||
| Total course of study
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180 hours
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* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
