Advertising Design Faculty

	Gregg Bauer Atlanta B.A. University of Akron.
	Mark Bazil Savannah B.F.A., College for Creative Studies; B.S., Michigan State University. Mark Alan Bazil is an art director, writer and creative director with more than 20 years of advertising agency experience. He began his career at Young & Rubicam, and prior to joining SCAD, was vice president/creative director for Erwin-Penland, a Hill|Holliday operation. He also served at several other ad agencies, including his own, Bazil-Victory Advertising. Bazil has worked for clients such as BMW, DirecTV, Lincoln-Mercury, Michelin, MTV, St. Pauli Girl, VH1, Verizon and Wachovia, and has received more than 140 advertising awards, including the Clio, EFFIE, ADDY, Matrix, Caddy, PICA and Telly. Memberships: The New York Art Directors Club The American Advertising Federation Courses: Introduction to Advertising Design Art Direction I and II Art Direction for Broadcast Branding Theory Branding Studio Advertising Design Self-promotion Off-campus Program - New York City Advertising Seminar Advertising Design Studio I: Creative Strategies Advertising Design Studio II: Branding Solutions Art Direction Advertising Design Production Advertising for Alternative Media Advertising Design Final M.A. Project Advertising Design Portfolio Advertising Design M.F.A. Thesis
	Gauri Deshpande Atlanta, eLearning B.F.A., Sir. J.J. Institute of Applied Art; M.F.A., Massachusetts College of Art. Gauri Deshpande grew up in Mumbai, India, and began her career as a designer at Elle magazine in Mumbai. She then was a designer at Contract Advertising, a JWT affiliate agency in Mumbai, handling projects for such clients as Cadbury, ABN AMRO, BPL Mobile and NIIT. She then worked in e-commerce development firms such as Screenhouse Inc. and Zooba Inc. in Boston before moving to Savannah to teach in the graphic design department. She was part of the group of faculty who pioneered the development and instruction of eLearning courses at SCAD, as well as the development of the advertising design program. Her areas of expertise include cross-cultural communication, retail branding, usability design, planning and user interface design for Web development, design methodologies relating to inclusive design, and integrated marketing. She is a member of the Art Director's Club New York and the High Museum of Art. Awards: SCAD Presidential Fellowship, Summer 2007 to develop a documentary film on the street professions of Mumbai, India. "The Global Native" thesis presentation and group exhibition, Boston Silver Award, Government of Maharashtra Best Advertising Campaign, Mumbai, India Award for Best Advertising Campaign, Mumbai, India Award for Best Photography, Mumbai, India Award for Best 3-D Sculpture Design, Mumbai, India Courses: Understanding Client Objectives Advertising Design and Typography Web Advertising Global Advertising Advertising Design for Alternative Media Advertising for Alternative Media
	Arlene Distel Savannah B.S., Syracuse University.
	Eli W. Hale Savannah University of Rochester: B.A., M.B.A., University of Rochester Eli Hale is a brand director and former marketing manager of Xerox Corporation in Rochester, N.Y., where he branded new office products, including creating digital marketing materials for the worldwide sales force. After moving to Savannah, he opened his own agency, Kailo Advertising, and continues to work as brand director. At SCAD, he focuses on branding studies and the client-relations side of advertising. Courses: Understanding Client Objectives Branding Theory
	Stephen Hall, Chair Savannah A.A.S., B.F.A., Rochester Institute of Technology; M.A., Syracuse University. Stephen Hall is a graphic designer, advertising art director, writer, creative director and instructor with 25 years of experience. Prior to joining SCAD, he worked as a vice president and creative director at Saatchi & Saatchi Advertising. His campaigns for professional film, agricultural chemicals and network infrastructure on behalf of Kodak, DuPont and Alcatel earned numerous national awards. In addition to teaching, he serves as graduate adviser for advertising design students at SCAD.  Awards: National ADDY Award, Best of Show Art Directors Club Award ANDY Award CLIO Award Memberships: The One Club The American Advertising Federation Courses: Introduction to Advertising Design Branding Theory Advertising Design Portfolio Advertising Design Self-promotion Advertising Design Final M.A. Project
	Art Halperin Atlanta B.S., Bowling Green University. Art Halperin is an accomplished creative director and advertising agency principal who serves as an adjunct professor at SCAD-Atlanta. He has worked at internationally recognized firms including J. Walter Thompson, Tracy-Locke/BBDO and the Richards Group in New York, Dallas and Atlanta. During his career, he helped create strategically focused, integrated marketing campaigns for IBM, GE, HBO, ING, Phillips Petroleum, Frito-Lay, the U.S. Marine Corps. and other national advertisers. Awards: CTAM, Cable TV and Marketing Association National Award, for Prime Cable campaign International Film Festival, Phillips Petroleum TV Courses: Creative Copywriting Concept and Ad Copy
	Chercy Ione Lott Savannah B.F.A., Millikin University; M.F.A., Savannah College of Art and Design. Chercy Lott is from Chicago, Ill., where she served as art director for McGill Multimedia/Mosaic OPG, working with a variety of clients including Wabash, Bed, Bath & Beyond, and Sears. Lott and her husband also started their own advertising and graphic design company, working with Good Year, Kubota, AIGA, Allan Haley, Memorial Health, Savannah Morning News and the Savannah Technical Institute. Lott sees freelance work as a way by which she keeps in touch with the business world. This helps to keep her class assignments on the cutting edge of the advertising and design fields and enhances the instructional methods employed in her classes. Lott started her teaching career in the SCAD graphic design department. She then began teaching in the advertising design department, where she helped develop the curriculum and courses for the department. Awards: Silver Award, ADDY Logo Design Silver Award, ADDY Advertising Industry Self-promotion Memberships: ADDY chair for local AAF chapter Type Directors Club American Institute of Graphic Arts American Advertising Federation Courses: Introduction to Advertising Design Art Direction 2 Advertising Design Production Advertising Design and Typography Typography for Advertising Design Typography 1 and 2 Introduction to Graphic Design Digital Page Design
	Art Novak Savannah B.S., Northwestern University; M.A., Michigan State University. Art Novak's copywriting portfolio - which includes work for Fortune 500 companies including 3M and Cargill - encompasses virtually all print and broadcast media as well as advertising collateral. In addition to working for such ad agencies as Campbell-Mithun in Minneapolis and N.W. Ayer in Chicago, Novak wrote numerous video scripts, speeches, songs and live presentations as creative director for Martin/Bastian, a Minneapolis-based firm specializing in corporate communications. Before becoming a professor, Novak also ran a successful copywriting business, the Art of Copy. Publications: Communication Arts Format Awards: One Show Clio Andy New York Art Directors New York Film Festival Telly Emmy Memberships: Kappa Tau Alpha (National Journalism Honorary) American MENSA Courses: Advertising Perspectives and Profiles Copywriting for Print Introduction to Advertising Design Creative Copywriting Persuasive Writing Concept and Ad Copy Special Topics (National Student Advertising Competition preparation course)
	Mark Rokfalusi Atlanta B.F.A., Ohio University; M.F.A., Syracuse University.
	Judy Salzinger Atlanta B.F.A, Moore College of Art.
	William Shanahan Savannah Chicago Academy of Fine Arts; M.S., Illinois Institute of Technology; D.B.A., Ph.D., International School of Management. Bill Shanahan, D.B.A., Ph.D., operated Shanahan Marketing Communications, a full-service marketing, advertising and public relations firm in Chicago, prior to teaching at SCAD. He also has taught design, business, psychology, law and marketing students in the marketing communications program at Illinois Institute of Technology; marketing at the International School of Management, Paris; and Consumer Behavior at Institut Supérieur Européen de Gestion, Paris. In addition, he was a prime architect and the program director of an eBusiness program at The University of Chicago. Shanahan has guest lectured to students of the University of Notre Dame, Roosevelt University, and the University of Management and Marketing, Warsaw, Poland. Awards: ADDY awards for consumer advertising Eagle awards for financial advertising Tower awards for business-to-business advertising Echo awards for direct marketing PIMA Gold Award for merchandising through mass marketing Memberships: American Marketing Association Direct Marketing Education Foundation: Professor's Academy Beta Gamma Sigma (academic honor society) Courses: Business of Advertising Design Business Practices of Advertising Design Advertising Design Studio I: Creative Strategies Global Advertising Understanding Client Objectives Advertising Perspectives and Profiles Political Advertising Art Direction II (Direct-response) Advertising Design M.F.A. Thesis
	Sean Trapani Savannah B.A., Florida State University. Sean Trapani spent more than 15 years in the advertising industry, where he worked as a copywriter and creative director for large and small ad agencies, including a stint for Erwin-Penland, a Hill-Holliday shop. He has led creative efforts in developing television, radio and print advertisements for Monster.com, Verizon Wireless and scores of other household-name companies. Trapani is also a published editorial writer who has contributed to travel magazines, trade journals and the Boca Raton News. At SCAD, he collaborates with local businesses to introduce real-world advertising challenges to his students. Awards: More than 25 ADDY Awards, including one Best of Show More than 10 Telly Awards Two Silver Microphone Awards Two APPY Awards EMA Award National Radio Award Excellence in Radio Advertising Grand Prize winner Courses: Creative Copywriting Copywriting for Broadcast Introduction to Advertising Design Branding Theory
	Mick  Ulichney Savannah B.F.A., University of Akron; M.F.A., Kent State University. A veteran of 29 years in advertising and marketing, Mick Ulichney has served as vice president, creative director, art director, copywriter and broadcast producer for both large and boutique-sized agencies, where he developed creative strategies and concepts for projects ranging from branding campaigns to new product launches. His large-scale neo-pop paintings have been accepted into regional and national juried shows and have won numerous awards of merit. Selected marketing awards: Addy Awards including Best of Show, Gold, Silver and Bronze Cleveland Society of Communicating Artist Awards Penny Awards including Best of Show CASE National Grand Gold Columbus International Film & Video Festival Award Memberships: American Advertising Federation Cleveland Society of Communicating Artists The Cleveland Museum of Art Butler Museum of American Art Telfair Museum of Art Courses: Introduction to Advertising Design Art Direction I Art Direction II Advertising Perspectives and Profiles