Bachelor of Arts Degree in Visual Communication - Concentration in Advertising Design

Concentration in Advertising Design (Available in Atlanta and Savannah)

Foundation Studies		25 hours
DRAW	100	Drawing I
DRAW	101	Drawing II
DSGN	100	2-D Design
DSGN	101	Color Theory
	-	Studio Elective

General Education		90 hours
ARTH	100	Survey of Western Art I
ARTH	110	Survey of Western Art II
ARTH	207	20th-century Art
	-	Art History/Architectural History Elective
	-	Art History/Architectural History Elective
CMPA	100	Survey of Computer Art Applications
COMM	105	Speech and Public Speaking
ENGL	123	Composition
WRIT	255	Business and Professional Writing
	-	English Elective
	-	English Elective
PHIL	301	Aesthetics
	-	Natural Sciences/Mathematics Requirement∗
	-	Natural Sciences/Mathematics Requirement∗
	-	Social/Behavioral Sciences Requirement†
	-	Social/Behavioral Sciences Requirement†
	-	General Education Elective†
	-	General Education Elective†
	-	General Education Elective†

Concentration		45 hours
ADVE	130	Introduction to Advertising Design
ADVE	210	Understanding Client Objectives
ADVE	304	Art Direction I
ADVE	321	Copywriting for Print
ADVE	323	Advertising Design and Typography
	-	Advertising Design Elective
ENGL	204	Creative Copywriting
GRDS	205	Typography I
GRDS	243	Digital Page and Web Graphics
Electives	-	20 hours
Total Course of Study		180 hours

		Consult your faculty adviser in selecting elective courses.
∗		Consult the general education requirements in the academic programs and policies section.
†		Consult the mathematics competency requirement in the academic programs and policies section.

Course numbers and titles are subject to change.