Fashion Marketing and Management

Courses

200 Level

  • FASM 210 Digital Presentation Techniques
     

    FASM 210

    Digital Presentation Techniques
    Industry-standard presentation requirements are addressed in a seminar/studio format course. This course prepares students to execute digital presentation techniques required in future courses and prepares students for portfolio development. Prerequisite(s): CMPA 100 or CMPA 110, FASH 110.
  • FASM 215 Fashion Aesthetics and Style
     

    FASM 215

    Fashion Aesthetics and Style
    This course introduces students to the theories of dress, aesthetic norms, color, perceptions, body concerns, personality expression and context. Students demonstrate the ability to effectively combine design elements and principles through creative design projects. Prerequisite(s): FASH 110.
  • FASM 220 Fashion Merchandising, Planning and Control
     

    FASM 220

    Fashion Merchandising, Planning and Control
    Through an understanding of the concepts and calculations necessary for successful merchandising, this course introduces students to the terminology of operating statements, retail method of inventory, planning seasonal purchases, methods of calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns and terms of sale. Prerequisite(s): BUSI 101, any MATH course or SAT math score of at least 560 or ACT math score of at least 24.
  • FASM 245 Retail Buying Simulation
     

    FASM 245

    Retail Buying Simulation
    Students analyze the buying function and the differences of buyers’ responsibilities in various types of merchandising organizations as a means of studying the principles, procedures and techniques practiced by merchandisers of fashion goods in determining what assortments to buy and which resources to select. Prerequisite(s): ENGL 123, FASM 210, FASM 220.

300 Level

  • FASM 310 Private Label Product Development
     

    FASM 310

    Private Label Product Development
    This course introduces the concepts and methods by which retailers and wholesalers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Prerequisite(s): FASM 210, FASM 245.

400 Level

  • FASM 400 Contemporary Issues in Fashion Merchandising
     

    FASM 400

    Contemporary Issues in Fashion Merchandising
    This course concentrates on industry issues in retail apparel. Discussions focus on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and guest speakers’ lectures. Prerequisite(s): FASM 245.
  • FASM 410 Retail Management
     

    FASM 410

    Retail Management
    This course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership and defining control, and how these are viewed from a global perspective. Prerequisite(s): BUSI 265, FASM 245.
  • FASM 415 Non-traditional Retailing
     

    FASM 415

    Non-traditional Retailing
    This course presents a comprehensive overview of the direct marketing industry. Through the use of cases and/or assignments, students learn about strategic merchandising plans. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing Internet business and its dramatic impact on the retail industry is presented. Prerequisite(s): BUSI 265, FASM 310.
  • FASM 420 Global Sourcing and Import Buying for Fashion
     

    FASM 420

    Global Sourcing and Import Buying for Fashion
    Students in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Prerequisite(s): BUSI 265, FASM 310.
  • FASM 425 Visual Merchandising Communication for Fashion
     

    FASM 425

    Visual Merchandising Communication for Fashion
    This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibition design are introduced and utilized to produce a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail. Prerequisite(s): BUSI 265, FASH 219, FASM 310.
  • FASM 430 Professional Portfolio Practices
     

    FASM 430

    Professional Portfolio Practices
    Current marketplace requirements are addressed in a seminar/studio format course, allowing students to be better prepared to enter the workforce. Projects and discussion topics like formatting of projects, how to pitch an idea, the elevator speech, interview techniques and creation of a physical and digital portfolio are explored in this dynamic course. In addition, students are asked to develop a comprehensive project from concept to client, tapping all areas of the fashion marketing business. Prerequisite(s): BUSI 265, FASM 210, FASM 245, FASM 310.
  • FASM 440 Visual Communication in Fashion
     

    FASM 440

    Visual Communication in Fashion
    Current fashion-related topics and industry-standard requirements are addressed in a studio format course, allowing students to be better prepared to enter the workforce. Projects expose students to a variety of visual presentation approaches and techniques, developing important skills sets that allow students to pitch ideas through the use of visuals in a more effective manner. This course prepares students to produce portfolio potential projects. Prerequisite(s): BUSI 265, FASM 210, FASM 310, FASM 400.
  • FASM 495 Special Topics in Fashion Marketing and Management
     

    FASM 495

    Special Topics in Fashion Marketing and Management
    This course provides an opportunity for students to focus on issues that cross disciplines. Faculty, course content and prerequisites vary each time the course is offered. Depending on the topic, the course can include lectures, discussions, individual or collaborative projects and critiques. Prerequisite(s): Vary by topic.