Fashion Marketing and Management

Courses

200 Level

  • FASM 210 Digital Presentation Techniques
     

    FASM 210

    Digital Presentation Techniques
    Industry-standard presentation requirements are addressed in a seminar/studio format course. This course prepares students to execute digital presentation techniques required in future courses and prepares students for portfolio development. Prerequisite(s): ACCE 205 or FASH 110, CMPA 100 or CMPA 110.
  • FASM 215 Fashion Aesthetics and Style
     

    FASM 215

    Fashion Aesthetics and Style
    This course introduces students to the theories of dress, aesthetic norms, color, perceptions, body concerns, personality expression and context. Students demonstrate the ability to effectively combine design elements and principles through creative design projects. Prerequisite(s): FASH 110.
  • FASM 220 Fashion Merchandising, Planning and Control
     

    FASM 220

    Fashion Merchandising, Planning and Control
    Through an understanding of the concepts and calculations necessary for successful merchandising, this course introduces students to the terminology of operating statements, retail method of inventory, planning seasonal purchases, methods of calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns and terms of sale. Prerequisite(s): BUSI 101, any MATH course or SAT math score of at least 560 or ACT math score of at least 24.
  • FASM 245 Retail Buying Simulation
     

    FASM 245

    Retail Buying Simulation
    Students analyze the buying function and the differences of buyers’ responsibilities in various types of merchandising organizations as a means of studying the principles, procedures and techniques practiced by merchandisers of fashion goods in determining what assortments to buy and which resources to select. Prerequisite(s): ENGL 123, FASM 210, FASM 220.

300 Level

  • FASM 310 Private Label Product Development
     

    FASM 310

    Private Label Product Development
    This course introduces the concepts and methods by which retailers and wholesalers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Prerequisite(s): FASM 210, FASM 245.
  • FASM 311 New Media Methods for Retail and Digital Spaces
     

    FASM 311

    New Media Methods for Retail and Digital Spaces
    This course presents an in-depth look at advanced digital presentation techniques available for fashion marketing and retailing. Students learn strategy, language and tools to create cutting edge consumer experiences across digital and mobile platforms, including video content, digital portfolios and 3-D visual retailing. Furthermore, students gain a framework of approaching innovation that enables them to remain competitive in the evolving digital landscape. Prerequisite(s): FASM 210.

400 Level

  • FASM 400 Contemporary Issues in Fashion Merchandising
     

    FASM 400

    Contemporary Issues in Fashion Merchandising
    This course concentrates on industry issues in retail apparel. Discussions focus on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and guest speakers’ lectures. Prerequisite(s): FASM 245.
  • FASM 410 Retail Management
     

    FASM 410

    Retail Management
    This course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership and defining control, and how these are viewed from a global perspective. Prerequisite(s): BUSI 265, FASM 245.
  • FASM 415 Non-traditional Retailing
     

    FASM 415

    Non-traditional Retailing
    This course presents a comprehensive overview of the direct marketing industry. Through the use of cases and/or assignments, students learn about strategic merchandising plans. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing Internet business and its dramatic impact on the retail industry is presented. Prerequisite(s): BUSI 265, FASM 310.
  • FASM 420 Global Sourcing and Import Buying for Fashion
     

    FASM 420

    Global Sourcing and Import Buying for Fashion
    Students in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Prerequisite(s): BUSI 265, FASM 310.
  • FASM 425 Visual Merchandising Communication for Fashion
     

    FASM 425

    Visual Merchandising Communication for Fashion
    This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibition design are introduced and utilized to produce a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail. Prerequisite(s): BUSI 265, FASH 219, FASM 310.
  • FASM 430 Professional Portfolio Practices
     

    FASM 430

    Professional Portfolio Practices
    Current marketplace requirements are addressed in a seminar/studio format course, allowing students to be better prepared to enter the workforce. Projects and discussion topics like formatting of projects, how to pitch an idea, the elevator speech, interview techniques and creation of a physical and digital portfolio are explored in this dynamic course. In addition, students are asked to develop a comprehensive project from concept to client, tapping all areas of the fashion marketing business. Prerequisite(s): BUSI 265, FASM 210, FASM 245, FASM 310.
  • FASM 435 Fashion Market Seminar
     

    FASM 435

    Fashion Market Seminar
    Students conduct research regarding diverse global fashion markets. Students examine and evaluate emerging fashion markets, consumer-driven needs, evolving marketing strategies, and how these components present challenges and opportunities in the fashion marketing and business sectors. Critical thinking, creative problem-solving skills, teamwork and industry interaction are some of the many components comprising this seminar. Prerequisite(s): Permission of the department chair.
  • FASM 440 Visual Communication in Fashion
     

    FASM 440

    Visual Communication in Fashion
    Current fashion-related topics and industry-standard requirements are addressed in a studio format course, allowing students to be better prepared to enter the workforce. Projects expose students to a variety of visual presentation approaches and techniques, developing important skills sets that allow students to pitch ideas through the use of visuals in a more effective manner. This course prepares students to produce portfolio potential projects. Prerequisite(s): BUSI 265, FASM 210, FASM 310, FASM 400.
  • FASM 479 Undergraduate Internship
     

    FASM 479

    Undergraduate Internship
    Internships offer students valuable opportunities to work in a professional environment and gain firsthand experience to help them prepare for careers. In an approved internship setting, a student typically spends one quarter working with an on-site professional supervisor and a faculty internship supervisor to achieve specific goals and objectives related to the program of study. Prerequisite(s): 90 credit hours, 3.0 cumulative GPA.
  • FASM 495 Special Topics in Fashion Marketing and Management
     

    FASM 495

    Special Topics in Fashion Marketing and Management
    This course provides an opportunity for students to focus on issues that cross disciplines. Faculty, course content and prerequisites vary each time the course is offered. Depending on the topic, the course can include lectures, discussions, individual or collaborative projects and critiques. Prerequisite(s): Vary by topic.