Advertising B.A.

Advertising

Degrees

Bachelor of Arts

Available at:
A
S
e

Visual communication — concentration in advertising

Foundation studies: 25 hours

  • DRAW 100 Drawing I: Form and Space
  • DRAW 101 Drawing II: Composition and Media
  • DSGN 100 Design I: Elements and Organization
  • DSGN 101 Color: Theory and Application — Studio elective

General education: 90 hours

  • ARTH 100 Survey of Western Art I
  • ARTH 110 Survey of Western Art II
  • ARTH 207 20th-century Art
  • CMPA 100 Survey of Computer Art Applications*
  • CMPA 110 Advanced Survey of Computer Art Applications*
  • COMM 105 Speaking of Ideas
  • ENGL 123 Composition
  • PHIL 301 Aesthetics
  • — ARLH or ARTH elective
  • — ARLH or ARTH elective
  • — ENGL elective
  • — ENGL elective
  • — General education elective†
  • — General education elective†
  • — General education elective†
  • — Mathematics/natural sciences elective†
  • — Mathematics/natural sciences elective†
  • — Social/behavioral sciences elective†
  • — Social/behavioral sciences elective†

Concentration: 45 hours

  • ADVE 130 Introduction to Advertising
  • ADVE 201 Digital Production for Advertising
  • ADVE 204 Advertising Copywriting
  • ADVE 207 Fundamentals of Typography for Advertising
  • ADVE 253 Web Advertising
  • ADVE 304 Art Direction I: Traditional and Digital
  • ADVE 321 Copywriting for Print and Digital Media‡
  • ADVE 323 Advertising Design and Typography‡
  • GRDS 285 Graphic Design Media Management§
  • MOME 130 Motion Media Design Techniques I§
  • — ADVE, GRDS, ILLU or SEQA elective, or CLC 580

Additional electives: 20 hours

  • — Free elective
  • — Free elective
  • — Free elective
  • — Free elective

Total course of study: 180 hours

* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.

Visit the SCAD course finder to view a full description of each course.