Advertising B.A.

Advertising

Degrees

Bachelor of Arts

Available at:
A
S
e

Visual communication
Concentration in advertising

Foundation studies: 25 hours

  • DRAW 100 Drawing I: Form and Space
  • DRAW 101 Drawing II: Composition and Media
  • DSGN 100 Design I: Elements and Organization
  • DSGN 101 Color: Theory and Application
  • — Studio elective

General education: 90 hours

  • ARTH 100 Survey of Western Art I
  • ARTH 110 Survey of Western Art II
  • ARTH 207 20th-century Art
  • CMPA 100 Survey of Computer Art Applications *
  • CMPA 110 Advanced Survey of Computer Art Applications *
  • COMM 105 Speech and Public Speaking
  • ENGL 123 Composition
  • PHIL 301 Aesthetics
  • — ARLH or ARTH elective
  • — ARLH or ARTH elective
  • — ENGL elective
  • — ENGL elective
  • — General education elective †
  • — General education elective †
  • — General education elective †
  • — Mathematics/natural sciences elective †
  • — Mathematics/natural sciences elective †
  • — Social/behavioral sciences elective †
  • — Social/behavioral sciences elective †

Concentration: 45 hours

  • ADVE 130 Introduction to Advertising
  • ADVE 204 Creative Copywriting
  • ADVE 207 Fundamentals of Typography for Advertising Designers ‡
  • ADVE 210 Understanding Client Objectives
  • ADVE 300 Digital Production Skills for Advertising Designers §
  • ADVE 304 Art Direction I
  • ADVE 321 Copywriting for Print
  • ADVE 323 Advertising Design and Typography
  • GRDS 205 Typography I ‡
  • GRDS 243 Digital Page and Web Graphics §
  • — ADVE elective

Additional electives: 20 hours

  • — Free elective
  • — Free elective
  • — Free elective
  • — Free elective

Total course of study: 180 hours

* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.