Art Direction I
This course focuses on development of the skills required of an art director, concentrating on those associated with print-based advertising, specifically newspapers and magazines. Students learn to apply their creativity by translating marketing needs into innovative, effective advertising solutions through a series of challenging projects. In addition to developing their conceptual, verbal and design skills, students learn to direct the balance of various elements including page design, copywriting, typography, illustration, photography and visual effects to facilitate the communication of a message. Emphasis is placed on creativity, execution, resourcefulness, teamwork and project management skills required to generate compelling, effective, media-based communications. Prerequisite(s): ADVE 207 or GRDS 205, ADVE 210.