Advertising Copywriting minor

Advertising Copywriting minor

Courses

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Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

  • ADVE 204 Advertising Copywriting
  • ADVE 314 Specialized Copywriting
  • ADVE 321 Copywriting for Print and Digital Media
  • ADVE 415 Copywriting for Campaigns
  • ADVE 441 Copywriting for Broadcast

Total course of study: 25 hours

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Student work

  • Invisible smart car
  • Peta Campaign