SCAD students using laptop to collaborate on project

Advertising copywriting minor

Available at:  
- Atlanta
- Savannah

Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

  • ADBR 150 Introduction to Advertising: Concept to Content
  • ADBR 254 Copywriting: Inventing the Brand Personality
  • ADBR 314 Copywriting: Brand Voice Across Platforms
  • ADBR 334 Copywriting: Immersive Brand Narratives
  • ADBR 374 Copywriting: Brand Films and Social Content

Total course of study: 25 hours