Advertising Copywriting minor

Advertising Copywriting minor

Courses

A
S

Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

  • ADVE 204 Creative Copywriting
  • ADVE 314 Specialized Copywriting
  • ADVE 321 Copywriting for Print
  • ADVE 415 Copywriting for Campaigns
  • ADVE 441 Copywriting for Broadcast
  • ENGL 124 Composition and Literature
  • WRIT 210 Promotional Writing
  • WRIT 220 Writing for the Web*
  • WRIT 255 Business and Professional Writing*

Total course of study: 40 hours

* Choose one of these two courses.

Student work

  • Invisible smart car
  • Peta Campaign