Advertising copywriting minor
Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.
- ADVE 204 Advertising Copywriting
- ADVE 314 Specialized Copywriting
- ADVE 321 Copywriting for Print and Digital Media
- ADVE 415 Copywriting for Campaigns
- ADVE 441 Copywriting for Broadcast