Robert Bau

Robert Bau

Robert Bau

Robert Bau

  • M.B.A., design management, University of Westminster, UK
  • Diploma of the Stockholm School of Economics, Sweden
  • Diploma in Art Direction, RMI-Berghs, Sweden
First year at SCAD:

Awards, recognition and honors

"Business Leap" 2010, a pan-European competition established by Canon to promote innovative thinking in the printing industry


Design Management Institute, Service Design Network

Publications and presentations


  • "Designing for Recession - Cutting Costs Through Design," BBetween, Issue 3 (2010): 86-88
  • "Service Strategy Paradoxes - Understanding the Strategic Nature of Services," Touchpoint, Vol. 3, No. 1 (May 2011): 12-14


  • DMI Design Management Europe 15: The Value of Design - Re-Inspired, Amsterdam, The Netherlands, Lecture: "Designing for Recovery - Cutting Costs Through Design," 2011
  • Frukostseminarium [open to the public], Berghs School of Communication, Stockholm, Sweden, Lecture: "Strategic Design," 2011
  • ServDes 2010, Second Bi-Annual Conference on Service Design in the Nordic Region, Linköping University, Sweden, Conceptual Paper: "Ten Strategy Paradoxes in Service Innovation and Design," 2010
  • Innovation by Design, 37th PDA (Pan-European Brand Design Association) Congress, Stockholm, Sweden, Presentation: "Sssshhh… Don't Tell the Clients - The Sorry State of Creativity in Design Agencies," 2010
  • Exhibition: Quality of Life [about Swedish design], Dublin Institute of Technology, Dublin, Ireland, Speech: "Design Thinking for Competitive Advantage," 2009
  • Seminar: Design Added Value, National College of Art and Design, Dublin, Ireland, Lecture: "The Strategic Value of Design," 2008

Previous Positions

Bau is a creative strategist and design thinker who divides his time between consulting, mentoring, teaching and writing. Based in Stockholm and London, he has worked across Europe on a consultancy basis for a wide range of blue-chip clients and start-up ventures since the mid-90s. He has also provided senior-level advice to leading consultancies in the creative industries for many years. Furthermore, he has developed and delivered courses in strategic design, branding, marketing and innovation at prominent design schools across Sweden and in the UK since 2005.