John Schaffeld

B.I.D., Pratt Institute

"I've had a long and successful career in industrial design. I thought it was time to give back and share my knowledge. I also get a great deal of satisfaction from working with young professionals. Higher learning is a very rich and rewarding environment to live and work in, particularly at SCAD."

John Schaffeld | Industrial design professor

Awards, recognition and honors

Numerous IDEA awards, Good Design awards, more than 100 U.S. and international patents in the equipment and consumer products categories


Industrial Designers Society of America (IDSA); Design Management Institute (DMI); faculty, In-Store-Marketing Institute

Previous Positions

Twenty-nine years of experience in corporate and consulting roles: design manager at Bell Laboratories; global director of design at AT&T; vice president of design at Gad Shaanan Design-Montreal; vice president of product development and engineering at Proteus; vice president of consumer insights and strategy at Proteus; principal and founder at Atomic; Suffolk University Business School, Sawyer School of Management, Boston, visiting lecturer, executive M.B.A. program, innovation and design management; instructor, AT&T Corporate Education & Training Center

Publications and presentations

Professional speaking engagements

  • Paperworld 2007 - Frankfurt
  • 2007 In-Store Marketing Institute-Chicago: Top 10 things you need to know for a successful retail line review
  • 2006 International Housewares Show - Chicago
  • 2006 National Hardware Show, Las Vegas, Innovation Case Study, Filling the new product pipeline, Ames True Temper Fold 'N Store Hose Reel