Matt Niehoff founded Thoughtfly Films
Matt Niehoff (B.F.A., video/film, 2004) founded Thoughtfly Films in 2008 with business partner Brian Cunningham, working with clients such as GE, Maker's Mark, Papa John's and McDonalds. In 2011, they released their first feature film, "Overtime," an action/comedy starring former WWE superstar Al Snow. The film premiered at the Fandom Film Festival in Louisville, Kentucky, to a sold-out crowd of more 800 people. 'Overtime' also earned eight awards at the festival, including the coveted "Best of Fest" award.