Luke Sullivan named one of "The 15 Most Important Marketing Strategy Thinkers Today"
Luke Sullivan, chair of the advertising department at the Savannah College of Art and Design, has been named one of "The 15 Most Important Marketing Strategy Thinkers Today" by influential financial blog Business Insider.
According to Business Insider, "Every ad, every line of copy, every image gets measured in terms of impressions, viewers and sales made. It doesn't matter how beautiful or innovative your work is, because advertising is quantitative: If it doesn't get results, then it isn't creative. Those who can do it become sought-after speakers, writers and conference guests. So we decided to rank adland's current intellectuals based on influence among their peers. These are the most influential thinkers in advertising alive today."
About Sullivan, Business Insider says, "For years, Sullivan was a respected creative director at WestWayne and GSD&M. But in 1998 he published 'Hey Whipple, Squeeze This,' a memoir/diatribe/instructional book for budding copywriters. The title referred to his hatred of the character in the Charmin ads. Suddenly, the book became compulsory reading for every advertising school student, and a generation of creatives has grown up with 'Hey Whipple' in its back pocket."
"I am thrilled to be on a list of people who are considered to have influence," said Sullivan. "I wrote my book 'Hey Whipple' precisely for students. I've coached junior people in the agencies I've worked at for years, so it was a natural progression for me to 'institutionalize' this desire to share my knowledge. I found the perfect place to do it at SCAD."
Sullivan's book, "Hey Whipple," is currently in its 4th edition and is also available as a digital download. His musings on the world of advertising can be found on his blog, heywhipple.com.
SCAD: The University for Creative Careers
The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor's and master's degrees at distinctive locations and online to prepare talented students for professional careers. SCAD offers degrees in more than 40 majors.